Opinion

Dan Parr, commercial director at InSport Education, talks about the Premier League's proposed OTT service 'Premflix', and the financial impact it could have on the league.

Genius Sports’ Streaming & OTT director, Anton Brams, on why automated production technology means live streaming is no longer the preserve of the world’s largest sports

Kelvin Tan talks about the emergence of the coronavirus and suggests what different sports organisations can do to show solidarity.

Rick Burton, David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League, outlines that while we have historically acknowledged the need for inclusivity in sport, the road toward complete equality is still too long.

Jon Tibbs, chairman of JTA, on the PR challenge of managing sensitive and valued relationships with Chinese authorities during the coronavirus crisis.

Helen Soulsby, managing partner for SRI, APAC outlines the importance of integrity to sport businesses.

With Financial Fair Play rules favouring the wealthier sports clubs, SportBusiness' Kevin Roberts asks whether there is any alternative that might strike a balance and allow smaller clubs to thrive.

In the aftermath of Super Bowl LIV, SportBusiness' US editor, Eric Fisher, reflects on the latest NFL season and looks at the challenges ahead.

Scott Branch, business director at CSM, examines the Premier League’s continuing VAR woes, in the context of football’s general resistance to change.

Phil Stephan, director at sports marketing agency Two Circles, dispels some myths about the hottest sponsorship topic of the year.

Julian Pike, Partner at law firm Farrer & Co., considers how diversity on the boards of sports organisations can reap many benefits.

Cameron Angus, Account Manager of BCW Sports Practice, considers whether sports organisations should focus more on attracting the attention of older generations.

Terrence Burns, executive vice-president, global sports at Engine Shop, looks at the options presented to new organizations looking to become sponsors of the Olympic Games.

Chris Russo, founder of Fifth Generation Sports, takes a look at what media companies need to think about before making deals with sports betting organizations.

If we thought we were obsessed with engaging Millennials, Gen Z present a whole new set of challenges and opportunities.

Recognising you have a problem is the first step towards fixing it, says Neil Gane, general manager of the Asia Video Industry Association’s Coalition Against Piracy.

Kelvin Tan assesses what China needs to do to achieve its ambition of becoming a global powerhouse of sport.

Eric Fisher, SportBusiness' US editor, remembers David Stern, the late commissioner emeritus of the National Basketball Association.