Opinion
Dan Parr | Why Premflix could offer an alternative financial future for the Premier League
Dan Parr, commercial director at InSport Education, talks about the Premier League's proposed OTT service 'Premflix', and the financial impact it could have on the league.
Anton Brams | Streaming for all levels of sport
Genius Sports’ Streaming & OTT director, Anton Brams, on why automated production technology means live streaming is no longer the preserve of the world’s largest sports
Kelvin Tan | Sport can use coronavirus outbreak to show it really cares about China
Kelvin Tan talks about the emergence of the coronavirus and suggests what different sports organisations can do to show solidarity.
Rick Burton | Inclusion in sport? Yes, but often not immediately or for all
Rick Burton, David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League, outlines that while we have historically acknowledged the need for inclusivity in sport, the road toward complete equality is still too long.
Jon Tibbs | Coronavirus has created a PR quagmire
Jon Tibbs, chairman of JTA, on the PR challenge of managing sensitive and valued relationships with Chinese authorities during the coronavirus crisis.
Helen Soulsby | Sport businesses need to focus on ethical guidelines or risk damage to the bottom line
Helen Soulsby, managing partner for SRI, APAC outlines the importance of integrity to sport businesses.
Kevin Roberts | FFP: A fair and appropriate way of controlling club finances?
With Financial Fair Play rules favouring the wealthier sports clubs, SportBusiness' Kevin Roberts asks whether there is any alternative that might strike a balance and allow smaller clubs to thrive.
Eric Fisher | NFL begins a new decade with the wind at its back
In the aftermath of Super Bowl LIV, SportBusiness' US editor, Eric Fisher, reflects on the latest NFL season and looks at the challenges ahead.
Scott Branch | Does football have a technology problem or does technology have a football problem?
Scott Branch, business director at CSM, examines the Premier League’s continuing VAR woes, in the context of football’s general resistance to change.
Phil Stephan | Digital delivering for brands
Phil Stephan, director at sports marketing agency Two Circles, dispels some myths about the hottest sponsorship topic of the year.
Julian Pike | Diversity on sports boards: moral issue or financial incentive?
Julian Pike, Partner at law firm Farrer & Co., considers how diversity on the boards of sports organisations can reap many benefits.
Cameron Angus | In the battle for youth attention, don’t forget the adults
Cameron Angus, Account Manager of BCW Sports Practice, considers whether sports organisations should focus more on attracting the attention of older generations.
Terrence Burns | LA 2028: Back to the Future for Olympic Sponsorship
Terrence Burns, executive vice-president, global sports at Engine Shop, looks at the options presented to new organizations looking to become sponsors of the Olympic Games.
Chris Russo | Key considerations for media companies in sports betting deals
Chris Russo, founder of Fifth Generation Sports, takes a look at what media companies need to think about before making deals with sports betting organizations.
Robin Clarke | Gen Z: Darwin’s theory of evolution in full swing
If we thought we were obsessed with engaging Millennials, Gen Z present a whole new set of challenges and opportunities.
Neil Gane | Asia’s battle against content piracy needs to go beyond ‘site blocking’
Recognising you have a problem is the first step towards fixing it, says Neil Gane, general manager of the Asia Video Industry Association’s Coalition Against Piracy.
Kelvin Tan | Hard work required for China to meet lofty sporting goals of the decade ahead
Kelvin Tan assesses what China needs to do to achieve its ambition of becoming a global powerhouse of sport.
Eric Fisher | Stern’s ‘pure caring concealed in vinegar’ expanded opportunity
Eric Fisher, SportBusiness' US editor, remembers David Stern, the late commissioner emeritus of the National Basketball Association.