Opinion
Gareth Balch | How it was made: the strongest live attendance market in the world
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
Michael Bapis | My advice to the Washington Nationals: Enjoy the moment, but do not forget about the future
Success and longevity are never guaranteed in sport, says Michael Bapis, managing director at Rockefeller Capital Management, who explains that players from MLB team the Washington Nationals need to take the windfall they have received from winning the World Series as an opportunity to invest in their futures.
Andy Dolich | Jumping into immersive sports
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses why taking fans behind the curtain will open up new revenue streams.
Rick Burton | Time to read tomorrow’s tea leaves
Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League, looks ahead at upcoming industry trends
Jon Tibbs | Let youth speak to youth
Jon Tibbs, chairman of JTA, explains why allowing and empowering Olympic athletes to tell their own stories across digital media will help ensure the future of the Games.
Stacey Knight | How 5G can help the live experience surpass home comforts in 2020
Stacey Knight, CSM Live’s commercial and marketing director, considers the role that 5G can play in enticing new fans from the sofa to the stadium seat.
Richard Gillis | Mind the gap
Richard Gillis, author of the new SportBusiness report, Understanding the Sports Data Challenge, explains why the gap between pure sports marketers and those with data expertise is the biggest constraint on growth in the sector.
Kevin Roberts | Celebrating the best in football sponsorship and helping the market grow
On December 29, 2019, many of the world football’s leading players, coaches, agents, administrators and referees will gather in Dubai for the Globe Soccer Awards.
Michael Bapis | Female athletes have huge potential as personal brands
Michael Bapis, managing director of Vios-Rockefeller Sports & Entertainment, on the gender pay gap in sports and the need for female athletes to build their personal brands to maximise their earning potential.
Kelvin Tan | Asean still needs the SEA Games, its regional Olympics
Kelvin Tan, SportBusiness' Asia editor, on why the SEA Games remain as relevant as ever.
Eric Fisher | Minor League Baseball franchise reduction could result in major changes
Major League Baseball wants to reduce the number of affiliated teams in Minor League Baseball by 25 per cent. SportBusiness' Eric Fisher looks at what is driving the decision.
Jason Traub | Will prime mover Amazon instigate a Premier League streaming revolution?
Jason Traub, chief executive of 23 Capital, believes Amazon Prime’s entrance into the sports streaming market could have a major impact on the financial future of football broadcasting.
Nic Couchman | Athletes in the ascendant
Nic Couchman, head of sport at Charles Russell Speechlys, explains why May 2020 could be a watershed month in Olympic marketing.
Ben Cronin | Airbnb deal demonstrates soft power of the Olympics
Ben Cronin, SportBusiness Europe editor, takes a closer look at the IOC's recent acquisition of global accommodation marketplace, Airbnb. as one of its TOP sponsors.
Sally Hancock | Where next for sponsors in an era of consumer activism?
Sally Hancock, managing partner at Y Sport, outlines how sports organisations need to think about public perceptions of brands when choosing them as sponsors.
David Sim | Why The Hundred has the ingredients to be a commercial success
David Sim, group broadcast & strategy director at CSM Sport & Entertainment, explains why we have a lot to look forward to in the inaugural year of cricket's brand-new tournament.
Andrew Knox and Matthew Finnie | It’s time to unleash sport content’s long tail
The festive season is nearly here. Your present could be the monetising of the long tail of content for sport. Technology means that finally this could be delivered – but will turkeys vote for Christmas?