Opinion
Kevin Roberts | Raising their game
Kevin Roberts from Istanbul, reflects on efforts to raise levels of professionalism in the Turkish sports business.
Scott Rosner | We need to talk about gambling
Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University, argues that campus deterrents are needed to prevent irregular NCAA betting.
Ivan Codina | Youth endorsement is the start to a timeless brand story
Ivan Codina, managing director, SEA, Japan, Korea and Australia at LaLiga, discusses the unheralded success of youth in sports, the impact of brands on these youth athletes' journeys, and what brands looking to start their association with sports should look out for.
Bidding for the Olympic Games: a health check
Jon Tibbs OBE is chairman and founder of Jon Tibbs Associates. He is one of the leading communications experts in the Olympic Movement, whose winning clients include Sochi 2014 and LA 2028 among others. Here he argues that early interest in hosting the 2032 Games from a number of major cities in regions around the world suggests a bright future for the Olympics...
Why financial regulation is key to the future of pro rugby
Trevor Watkins, global head of sport at international law firm Pinsent Masons, runs the rule over Saracens’ massive fine and points deduction for salary cap infringements and suggests relegation may be been even more effective.
A safe bet: The merging of broadcast and US betting
Steve Byrd, head of global strategic partnerships at Sportradar, looks at whether broadcasters might be set to benefit from the decision to legalize betting in the US.
Asia’s idol-crazy sports fans show stars still mean more than teams for sponsors
Kelvin Tan, SportBusiness' Asia editor, looks at how fans' veneration of their idols can shape sports sponsorship.
Capitalising on Japan – a crucial 12 months ahead for the RFU
Luke Wilson, head of partnerships at Pitch Marketing Group, discusses the next steps that the Rugby Football Union should take in light of England's recent exploits at the Rugby World Cup in Japan.
The state of the sports capital markets
Rob Tilliss, managing member and chief executive at Inner Circle Sports, discusses finance in sport and where it may be heading.
USOPC’s Rule 40 approach could help IOC resist perimeter advertising
Athlete activism has continued to chip away at the edifice of centralised marketing in recent weeks as the United States Olympic and Paralympic Committee (USOPC) and the British Olympic Association became…
Could the final gong signal a new beginning for rugby?
As long-standing fans and more recent converts await the final instalment of this compelling 2019 Rugby World Cup, Charlie McEwen, CSM’s chief executive of Rugby, considers what the legacy of this defining tournament might be.
Why are sports leagues in Southeast Asia leaving money on the table?
R. Sasikumar, former athlete, entrepreneur, angel investor, motivational speaker and business mentor, explains how we now live in a world of opportunity, where companies can spend their sponsorship budgets in more efficient and niche ways.
Neil Gane: “The moral and ethical question of taking something that doesn’t belong to you”
Neil Gane, general manager of Asia Video Industry Association’s Coalition Against Piracy, discusses content theft and the urgent need for industries and governments to work together to combat it.
Eric Fisher: Nationals Park is helping to reshape the notion of public stadium support
As MLB's Washington Nationals reach their first-ever World Series, SportBusiness' US editor Eric Fisher discusses the significance of Nationals Park and how it has helped catalyze success in both the team and the local community.
Terrence Burns: Something’s Happening Here…
Terrence Burns, executive vice-president, global sports at Engine Shop takes a look at 'athlete activism', and how social media is playing a pivotal role in giving sportsmen and women a louder voice than ever before.
Ivan Codina | Women’s football is a force to be reckoned with
Ivan Codina, managing director, SEA at LaLiga, discusses the future of women’s football and the success it can look forward to.
Andy Dolich | NBA world ball
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at the international impact of the NBA and why the league is experiencing such a huge growth globally.
Sally Hancock: Sport at a time of social change
We must never lose sight of the power of sport to bring people together across a political divide, engage and inspire young people to get active and share positive experiences, and bring communities together.