Opinion

Harry Hawkins, content lead at data-driven sports marketing agency Two Circles, explains why media fragmentation is giving sports rights-holders the biggest opportunity ever to ignite fandom.

As gnarled veterans of the rights trade join fresh-faced digital start-ups in the Principality next week, a cautious media-rights industry continues to question just what the future looks like.

Florent Coulon, vice-president, sales, at Legends International, examines the possibilities of where 5G technology can take us in the way we experience sport.

Sarah Dawson, managing director at CSM Sport & Entertainment, considers how brands tread the intricate tightrope between consumer demand and company desire for purpose and business need for profit.

Choong Kay Lee, vice-president and chief of sports business at Malaysian broadcaster Astro, calls on his government to help battle piracy in an article which resonates worldwide.

Japanese rugby is at an all-time high, but with the Tokyo-based Super Rugby team set to be axed in 2020 Kevin Roberts asks how traction can be maintained so that Rugby World Cup 2019 is remembered as the starting point and not a high water mark for the sport in one of the world’s major markets.

In the light of the NBA’s current troubles , Dr Lingling Liu argues that it is naïve to expect sporting organisations to be able to make inroads into the Chinese market without respecting local cultural and political sensitivities.
Sports Betting

Nic Couchman, Head of Sport at law firm Charles Russell Speechlys, examines the increasingly important role of data in the global sports economy and asks who owns it?

Chris Russo, a managing director at Houlihan Lokey’s Technology, Media & Telecom (TMT) Group, briefs on what to expect from next week’s key event.

Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University.
Football
Sports Betting

Is sports data 'ownable' and can it be treated to same protections from piracy as sports media rights? Ben Cronin thinks the dispute between Sportradar and Genius Sports will influence the way the US major leagues take their data rights to market

Trevor Watkins, global head of sport at international law firm Pinsent Masons, argues that new Fifa rules which restrict money earned by agents are arbitrary and capricious.

Kevin Roberts on the International Association of Athletics Federations president’s reaction to the well-known Doha dilemma…empty seats

Felix Geyr, managing director, sports media at Sportradar talks about how automated tech can cut through the online advertising noise.

It’s no secret that mobile gaming is the best thing that has happened to the gaming industry since sliced bread.

Eric Fisher, SportBusiness' US editor, discusses how the basketball team has evolved from sitting at the metaphorical kids table to becoming a major presence in the NBA.
Sponsorship & Marketing

Mark Cornish, founder of roosponsorship.com, explains how sponsorship was forced to take stock and get better at evaluation.

Lee Choong Kay, vice-president of sports business at Astro Malaysia, explains why organisations need to move fast and devote more time to esports.