Opinion
Business

Christmas is a time for family. More specifically, it’s when your family asks that question. ‘Forgive me’, says the racist uncle on his fifth egg nog, 'but what is it you do again?’. It’
Events

Terrence Burns, EVP for Global Sports at Engine Shop, has a unique perspective on the Olympic Games and the International Olympic Committee. Here he talks about his hopes that a new-found pragmatism and realism at the IOC will lead to a reawakening of interest in hosting the Olympic Games.

I can’t remember the last time I heard someone respond to a question with those three little words: I don’t know.
Golf
Business

In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.
Golf
Media

In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
Football
Business

The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.
Sponsorship & Marketing

It’s the last Sunday of July, 2018.
Football
Sponsorship & Marketing

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.
Football

Football isn’t coming home. Not this time anyway.
Basketball
Other

At the heart of the popularity of the NBA is how the organisation drives its social media strategy by engaging players and attracting younger audiences.

Football
Events

In December 2016 the Fifa Council decided to expand its flagship World Cup competition to include 48 participants from 2026 onwards
Football
Sponsorship & Marketing

Fifa’s 2017 Financial Report, published back in December, took many people by surprise.
Football
Sponsorship & Marketing

The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up
Boxing
Other

The $1bn deal between Matchroom Sport and DAZN has sent shockwaves through boxing and threatens to undermine the pay-per-view model that has been so successful in the sport. Richard Clarke looks at the deal and the sport’s emerging presence on YouTube.
Other

The Cambridge Analytica scandal - and the introduction of GDPR - has created a lack of clarity about how sporting bodies can and should use data, says Richard Clarke.

Football
Sponsorship & Marketing

 

Tim Crow looks at why the key driver in sports marketing is still an inconvenient truth.
Business

The actions of gun-toting Greek owner Ivan Savvidis and West Ham fans in storming the pitch in a recent English Premier League game show how the normal rules of business don't apply to sport 

Football
Other

Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League