Opinion

Former Synergy chief executive Tim Crow says sport needs to do more to integrate music into its marketing. Here he offers a four-point action plan for rights holders.

Social media expert and MLS alumnus Richard Clarke provides David Beckham with a checklist of five things to make his Miami venture a success.

Kevin Brilliant, the Chicago Bulls’ senior manager of business strategy & analytics and a behavioral scientist, explains the psychology behind an effective loyalty card marketing campaign.

After previous host selection processes were blighted by controversy, Kevin Roberts argues that Fifa needs a strong bid from Morocco to create a competitive race for the 2026 World Cup.

Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.

Autocrats and populists have always sought to exploit the profile of ‘mega events’, says Tim Crow. But sport tends to resist.

Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.

Kevin Roberts believes that video technology is now a necessity in professional football, but argues that players must adapt their behaviour to ensure it is a success. 

In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing. 

Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

Coca-Cola's decision to feature a fictional character from EA Sports' Fifa 18 in its marketing campaign for the 2018 World Cup shows how the console game has become a star in its own right, says Richard Clarke.

Joseph Eapen, senior vice president, SMG India, looks at audience and viewing figures for the Pro-Kabaddi League (PKL) in India.

While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

Player transfers highlight the capricious nature of the global football fan in the social media era, says Richard Clarke.

Kevin Roberts on the conclusion of the race to stage the 2024 and 2028 Olympic Games.

Sport is resting on its laurels if it thinks that brands will simply continue to sign up for expensive rights deals argues Misha Sher, VP Entertainment and Sports at MediaCom Worldwide. He asks whether the industry's existing business model is good enough for the digital age.