Opinion

Kevin Roberts says that the Premier League will only see off the threat of illegal streaming if it is allowed to take a fresh look at Saturday afternoon broadcasts.

Kevin Roberts says that reinvention is as fundamental to the sports industry as it is to the technology companies that are now shaping it.

As endemic and non-endemic brands rush into partnerships with esports properties, they need to ensure they don’t infringe publisher intellectual property rights. Reed Smith LLP counsel Christopher Hoffman and associate Michael Strauss explain the dangers.

As Pay TV broadcasters suffer significant drops in viewing figures, the need for rights holders and broadcasters to prevent location piracy is more pertinent than ever says David Briggs, chairman and co-founder, GeoGuard.

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, looks at the commercial implications of the EFL's new streaming service

Richard Clarke looks at the AR and VR developments showcased at the annual Facebook gathering.

Nick Allen is vice-president of esports at Twitch, the leading social video platform and community for gamers and video game culture. Here he explains the appeal of the platform and how it monetises streamer content.

Kevin Roberts asks whether Brand Football needs to sever its ties with gambling in all its forms.

Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.

The benefits of staging the Olympic Games are not being sold persuasively enough, according to Kevin Roberts.

Matthew Pryke, partner in sports for Hamlins LLP, outlines the importance of cyber security for sports organisations and asks whether the risks are really understood.

HSE Cake managing director Jim Dowling argues that as golf chases new fans it shouldn't throw the Mercedes out in favour of a gold-plated Lamborghini

Richard Clarke reports back from the recent SXSW show in Austin, Texas, where he was impressed by the development of esports and the size of WWE’s social media department.

In the ‘fake news’ era, sport has an opportunity to be seen as a bastion of authenticity for brands, according to Kevin Roberts.

Kevin Roberts considers the impact of the disruptive Chinese Super League's mega-millions on football's established superpowers.

SportBusiness International was premature in predicting the end of Bernie Ecclestone's Formula 1 career as he become embroiled in a bribery scandal in 2014. However a series of features from the time are relevant now the octogenarian CEO's reign over the sport has come to an end, writes Ben Cronin.