Opinion

Cricket
Sponsorship & Marketing

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan.
Football
Stadia

Simon Babes looks at the crucial factors to consider regarding match-day experience and crowd movements when a stadium construction project is on the table.
Multi-sport
Events

Brexit and the election of Donald Trump suggest a world that is rejecting globalisation. But sport can provide a counterbalance and an antidote to an an increasingly inward looking planet, says Kevin Roberts.

Multi-sport
Events

Technology may be shaping the future of sport but SnapRapid CEO Russell Glenister thinks there is a deeply ingrained conservatism towards tech start-ups in European sports organisations.

Multi-sport
Events

If a brand wants to sell to a mass market, sport delivers the eyeballs like nothing else writes Kevin Roberts. It’s why companies pay megabucks for spots around the Super Bowl, an event that is now routinely used to debut fresh creative work and which has, in the last decade or so, become a combative arena for the ad agencies, as well as competing teams.

Multi-sport
Events

So once again the experts got it right. It may have gone too close to the wire for comfort, but when it really mattered, Rio delivered as an Olympic host city. Once the cameras started to roll, Rio gave the world unforgettable images and indelible memories of some great sporting moments.

Sailing
Sponsorship & Marketing

 Chemicals multinational AkzoNobel has become the first company to sign a team title sponsorship for the 2017-18 Volvo Ocean Race, which starts in the fourth quarter of 2017 and ends in the second quarter of 2018.

Germany had just won a major tournament, the Clintons resided in the White House and Fifa was coming in for criticism for the award of a Fifa World Cup
Motorsport

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

Cricket

TV Sports Markets' Richard Welbirg looks at Cricket Australia's media rights in sub-Saharan Africa 

Football

 Sports Sponsorship Insider's Steven Slayford gives the lowdown on the Virgin Media deal with Southampton FC

Football

 Frank Dunne, chief sports writer for the SportBusiness Group looks at the impact Britain’s decision to leave the EU will have on England’s most lucrative sports property

 We look at a past story from the 96th issue of SportBusiness International (October 2004) where we had the opportunity to interview Timo Lumme, who just took on the role of IOC Marketing Director.

Rugby Union
Business

World Rugby chairman Bernard Lapasset writes exclusively for SportBusiness International about the future of rugby union as he prepares to step down from the helm of the governing body.

  The final 10 contenders for the crown of SportBusiness Ultimate Sports City 2016 were unveiled exclusively at City Events in Paris on 15 March 2016.

  In 2016, the SportBusiness Ultimate Sports Cities rankings and awards will celebrate their 10 year anniversary and will feature special rankings and an award for the ‘Ultimate 10 at 10’ cities and city.

The World Union of Olympic Cities is proud to announce the launch of its brand new and innovative Smart Cities & Sport Website. The goal of this new online platform is to become the meeting point and reference for all cities around the world interested in developing smart strategies that effectively connect sport and cities.

Rachael Church unveils the 30 cities that have been shortlisted in the race to be crowned the SportBusiness Ultimate Sports City of 2016.