Opinion

Football
Media

Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

Rachael Church unveils the news that a field of 150 cities are set to enter the fray to be crowned the SportBusiness Ultimate Sports City of 2016.

Rachael Church discusses her involvement with the Ultimate Sports Cities rankings and awards which will celebrate their 10 year anniversary in 2016.

Athletics

Rachael Church discusses the IOC’s plans to conduct its own public opinion polls when choosing future host cities.

This issue opens with two hot topics: the rollout of OTT and the big splash made by LeTV Sports’s entry into Hong Kong’s sport rights market. Both are very much the shape of things to come. P

Jaimie Fuller, Chairman of SKINS and ethical campaigner, writes exclusively for SportBusiness International about a sponsor’s responsibility to fix corruption in football, cricket and athletics.

Athletics

Rachael Church takes a look at the IOC’s plans to revamp the selection process for future Olympic Host Cities. And discovers that China is actually nearer to home than she first thought.
Motorsport

Rachael Church goes behind the scenes at the Extreme Sailing Series and motorsport’s Extreme Drift Allstars and experiences how they both put fans at the heart of the action.
Football

Rachael Church talks about recent developments in sport including a new Swiss law that aims to clamp down on dodgy dealings.
Business

Nadine Clarke, Content Strategist of digital marketing agency Tangent Snowball, reveals the five best ways to engage sports fans when email marketing.

American Football

Rachael Church talks about the 2015 SportAccord Convention being memorable for more than one reason.

American Football

Rachael Church visited NFL team the Philadelphia Eagles to find out why they are making sure their fans are fully engaged on game days.

Football
Media

Owen Evans reports from day two of the 2015 Leaders Sport Business Summit in New York.

Football

Kabaddi's potential in the United States, the 2022 FIFA World Cup and the unique business model for e-sports - Owen Evans reports from the opening day of the 2015 Leaders Sport Business Summit in New York.

As businesses operating in sport become more professional, the expectations and standards of judgment for managers and directors become greater. Patricia Leonard, a specialist in sport and employment law, looks at some of the current issues senior sports executives are expected to deal with and the sanctions should they fail to meet the requisite standards.

Paul Dunphy discusses how national federations can present their bids for major events more effectively to their international counterparts.

American Football
Stadia

Will American football take over London’s Wembley stadium? Nigel Jones QC reviews legal issues that may arise when a stadium is shared or taken over.

Rachael Church discusses the topics surrounding the recent SportBusiness Intelligence webinar on the marketing and branding of sports cities.