Opinion

Tim Mangnall, chief executive of NFT advisory firm Capital Block, explains why, in his view, Liverpool FC's launch of a new NFT collection has not been a success, with only 5 per cent of the collection having sold at the time of writing.

Foley & Lardner LLP litigation associate Samuel Fishman explores the potential legal pitfalls of using tribal-state compacts to bypass state law approval of sports betting in the United States.

RealResponse chief executive David Chadwick explores how a culture of fear still lurks beneath the surface in college basketball, despite a wave of major changes that has hit other parts of the sport.

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.

SportBusiness Asia editor Kevin McCullagh says an industry exodus from Hong Kong has left Singapore as the definitive sport business 'hub' for the Southeast Asia region.

SportBusiness' US editor details how Major League Baseball commissioner Rob Manfred displayed a notably changed tone following the completion of a hard-fought collective bargaining agreement with the MLB Players Association.

The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how interactive technology is fundamentally altering the notions of fan engagement and sports themselves.

Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia

Stephen Taylor Heath, head of sports law, JMW Solicitors, asks whether the actions of the Russian state in Ukraine give Uefa grounds to completely terminate its sponsorship deal with Russian firm Gazprom and examines the wider implications of the conflict for sport.

As with any licensed digital content, NFTs are beholden to copyright and intellectual property law. Piers Dryden, head of technology at independent law firm Brabners, urges rights-holders to conduct due diligence before engaging with the sector.

Withersworldwide senior associate Libby Payne, a specialist in sport and employment matters, argues that historic debates about women’s sport – such as whether tennis grand slam prize money is fair – get in the way of the real issues holding back progress.

With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.

James Fenn, associate director, sports, at Hill+Knowlton Strategies, argues that TikTok’s landmark new deal as title partner of the Women’s Six Nations has the potential to unlock what has always been the strongest asset of sport: the power of the community

Journalist Mark Dreyer has worked in the Chinese sports industry since 2007, during a period of incredible transformation. This article is an extract from his recent book about his experiences, Sporting Superpower: An Insider's View on China's Quest to be the Best.

James Arnold, associate at law firm Cooke, Young and Keidan examines how the UK tax authority’s scrutiny of player image rights payments has complicated a legal dispute between footballer Jordon Ibe and EFL Championship side Bournemouth AFC