Opinion

Lloyds TSB’s support of TeamGB and ParalympicsGB athletes: the most efficient activation of its London 2012 sponsorship.

Why the Olympic torch relay has seen Lloyds TSB formulate the largest PR and communications campaign of its 2012 partnership.

The NextGen Series is seeking sponsors for the 2012-13 season onwards according to Sports Marketing Frontiers.

The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.

Sports Marketing 360 2012 has launched a new set of awards.

Eagerly awaited winners of SportBusiness partnered Awards set to be announced soon.

Sport industry professional development days confirmed for Etihad Stadium

Sport and New Media set to showcase the latest innovations in digital sport

A new SportBusiness event - the mSport Summit - comes to London on April 26th

Details confirmed for our elite sport industry conferences, summits and workshops.

Sport Sponsorship webinar: 2pm (GMT) on Tuesday 10th January open to all.

Sport sponsorship professional development comes to London for the new year.

Doug Perlman explains why the NBC/Comcast merger will have the biggest impact on the future of the sports business.

Paul Daniels, head of Russell Jones & Walker's sports team, asks whether the Rooney Rule would bring positive change to UK football.

Image rights: where are we now? Sharon Brennan, partner in the commercial tax unit of Lewis Silkin LLP, fills us in.

Two sport sponsorship professional development events for 2012 announced.