Opinion
An Olympic Campus
Patrick Nally poses the idea of an 'Olympic Campus' hosting Olympic Houses at the 2016 Games in Rio de Janeiro.
Olympic Sponsorship: ROI
Lloyds TSB’s Gordon Lott reveals both the tangible and intangible benefits of its London 2012 sponsorship.
Supporting Local Heroes
Lloyds TSB’s support of TeamGB and ParalympicsGB athletes: the most efficient activation of its London 2012 sponsorship.
Carrying the Torch
Why the Olympic torch relay has seen Lloyds TSB formulate the largest PR and communications campaign of its 2012 partnership.
NextGen Comes of Age
The NextGen Series is seeking sponsors for the 2012-13 season onwards according to Sports Marketing Frontiers.
Leveraging Social Media
The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.
International Sports Marketing 360 Awards
Sports Marketing 360 2012 has launched a new set of awards.
Premiership Rugby Community Awards 2012.
Eagerly awaited winners of SportBusiness partnered Awards set to be announced soon.
Man City to host sport sponsorship workshops
Sport industry professional development days confirmed for Etihad Stadium
Sport & New Media’s back!
Sport and New Media set to showcase the latest innovations in digital sport
Mobile strategies for sport and events – revealed!
A new SportBusiness event - the mSport Summit - comes to London on April 26th
SportBusiness Group events – diary dates for 2012
Details confirmed for our elite sport industry conferences, summits and workshops.
FREE Sport Sponsorship Webinar
Sport Sponsorship webinar: 2pm (GMT) on Tuesday 10th January open to all.
Calling all sport industry professionals!
Sport sponsorship professional development comes to London for the new year.
2011 In Sport
Doug Perlman explains why the NBC/Comcast merger will have the biggest impact on the future of the sports business.
Is Rooney the answer?
Paul Daniels, head of Russell Jones & Walker's sports team, asks whether the Rooney Rule would bring positive change to UK football.
Image Matters
Image rights: where are we now? Sharon Brennan, partner in the commercial tax unit of Lewis Silkin LLP, fills us in.
Keen to sharpen up your sponsorship skills for 2012?
Two sport sponsorship professional development events for 2012 announced.