Opinion
New Definitions
Kevin Roberts on how the recession has helped sharpen the definition of what constitutes an Olympic sport.
Focused and Realistic
Sport is about so much more than fun, exercise and something exciting to watch if you understand what’s going on and care who wins.
Keeping it real
Kevin Roberts on great ideas and creativity in sport... so long as we remember to keep sport at the heart of any new project.
Makes you want to shout!
Kevin Roberts argues that sports marketing could benefit from better PR – particularly when economic times are tough. And getting tougher.
It’s football Jim….but not as we know it
Kevin Roberts reflects on a crazy few weeks in football and asks if football has changed so fundamentally that consideration for the traditions of the game are not even close to top of the agenda.
Archive | Blatter on Global Concerns for the Beautiful Game
FIFA President SEPP BLATTER tells Kevin Roberts why he wants to save the game from the forces of globalisation and harness its undoubted power to good causes worldwide.
Not another US premier league deal
Britain’s essential utilities, airports, much of the rail network and even steel manufacturing have all slipped almost unnoticed into foreign ownership.