Opinion

The former IOC marketing chief’s coffee table book on Olympic history covers the inner workings and external forces that helped shape the IOC’s commercial development. Matthew Glendinning, editor of SportBusiness Sponsorship, draws five personal conclusions from Payne’s opus.

The cost of doing business in China is increasing for many international sports industry players, says SportBusiness Asia-Pacific editor Kevin McCullagh.

SportBusiness US Editor Eric Fisher examines the implications of the increasing issues among many American sports media entities pivoting their businesses to streaming

Simon Cummins, partner and head of the global sports, gaming, and media practice at executive search firm Odgers Berndtson, discusses three C-suite sports business trends he expects to play out next year

Foley & Lardner attorney Adam J. Kleinfeld explores the various options young basketball players have when aiming for their ultimate goal of reaching the NBA, including the paths offered by OTE, NCAA, and the G League

A new age of the internet is being formed by technologies including crypto, blockchain, NFTs and enhanced VR. Lewis Wiltshire of Seven League says sport will soon be operating in a very different digital environment and it is time to begin addressing it.

With COP26 underway, Harry Eckersley, senior marketing executive, CSM Sport & Entertainment, looks at why climate change poses a significant threat to the ability to watch and play sport and points to the best sustainability initiatives from rights-holders

Sports marketing consultant and former IOC marketing director Michael Payne argues political opposition to Tokyo 2020 failed to extinguish the event’s symbolism. In this extended piece, he also asks what commercial lessons can be learned from the event

Ahead of COP26, Formula E’s sustainability director, Julia Palle, calls on international sports events to make proactive, tangible sustainability commitments immediately, or face being left behind

Sports sponsorship cannot escape brands’ growing demand for hard numbers, says uniqFEED communications and marketing manager Katy Walsh, but rights-holders also have much to gain from better data.

Genius Sports director of streaming Dhruti Gore makes the case for smaller rights-holders to grasp the opportunity of tumbling costs and take control of streaming their content.

After an explosive Indian Premier League franchise bidding process, it is clear the tournament has changed cricket forever. James Fenn, associate director at Hill + Knowlton Strategies, looks at a landmark week for cricket

Last week’s Facebook, WhatsApp and Instagram issues emphasise why it is important for sports rights-holders to develop audiences on owned-and-operated platforms, argues Johan Junker, chief executive and co-founder of fan development platform Antourage

The Saudi takeover of Premier League club Newcastle United could be a gamechanger for its kit supplier Castore, but much will depend on whether there is a ‘change of control’ clause in the brand's sponsorship contract, says Matthew Glendinning.

Andy Marston, chief of staff at digital media platform Antourage, believes the power of sports media is shifting away from traditional outlets towards personality-led platforms – with this summer’s transfer window providing the most compelling evidence to date

Intriguing developments in Asia-Pacific media rights markets in recent months mean the picture for rights sellers is not as bleak as it looked in the depths of the pandemic last year, says SportBusiness Asia-Pacific editor Kevin McCullagh.