Opinion

Paul Hastings LLP attorney James "Bo" Pearl and law student Anna Alvarado explore the legal landscape around teams requiring Covid-19 vaccines to attend live events

Stephen Reid, managing director for Hill+Knowlton’s Sports Marketing, Entertainment, Culture and Sponsorship Team across the Middle East, Turkey, India and Africa, looks at the opportunities ahead for ‘hybrid’ hospitality activations

In the aftermath of the European Super League controversy, Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, argues that listening to sports fans has never been more important

Donald Dell, group president for media, tennis & events at Sportfive and a veteran tennis player agent and executive with more than five decades of experience in the business, details how the sport will make its way back this year from the Covid-19 pandemic

Now is the time for rights-holders and cities to make the case for hosting sports events again, argues Lars Haue-Pedersen, head of BCW Sports

The plot by 12 clubs to break away from the Champions League has undermined their claims to represent certain values and engagement with their fanbases. Ben Cronin, global head of Publicis Sport & Entertainment says sponsorship could suffer as a result

James Mercer, commercial director at Formula E race team Envision Virgin Racing, looks at how the pandemic has forced the sports industry to rethink collaborations with sponsors and how the team has overcome the loss of face-to-face time with clients.

Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses MLB's latest stand against voter oppression and how the crossover between sports and societal values are now part of our daily lives

President and founder of Gilt Edge Soccer Marketing, a Chicago-based strategy and engagement marketing firm focused exclusively within the sport of soccer, John Guppy looks ahead to the 2021 MLS season, focusing on the arrival of Austin FC to the league, the MLS broadcast landscape, and the increasing link between the league and Mexican football.

Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong

Steve Payne, senior vice president of global strategic partners and business development for media technology and services company MediaKind, explores the increased prominence of streaming in recent media rights agreements

Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country

Ratification of the proposed Swiss format for the Champions League has been delayed by Europe's most powerful clubs, but there's another group with a keen interest in the outcome – the sponsors

Adam Raincock, co-founder at the newly-formed sports and entertainment marketing agency The Space Between, argues that now is the perfect time to launch a new sports marketing business

Private equity’s seemingly unquenchable thirst for commercial inventory to top-tier properties poses fresh challenges for agencies already left reeling by market dynamics and Covid-19