Opinion

Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic

Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.

Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market

Chris Russo, chief executive of boutique consulting firm Fifth Generation Sports and co-host of the SportBusiness Finance Weekly podcast, explores the ongoing meteoric growth of special purpose acquisition companies.

Jon Tibbs, chairman and founder of communications agency JTA, says National Olympic Committees and International Federations are receiving ‘mixed messages’ about whether athletes should be prioritised for Covid-19 vaccines

Murray Barnett, founder of 26West Sport consultancy, and formerly of F1 and World Rugby, delivers his predictions and likely trends for (the rest of) 2021.

Simon Cummins, partner and head of the Global Sports, Gaming & Media Practice at executive search and talent consulting firm Odgers Berndtson, outlines five steps sports businesses can take to improve diversity in their senior ranks

Li Qing, partner at law firm JunHe LLP, analyses the recent Chinese court ruling on the intellectual property case involving US basketball legend Michael Jordan and Chinese sportswear firm Qiaodan Sports and considers the implications of the ruling for other brand owners looking to develop their businesses in China.

Jason Siegel, president and chief executive of Greater Orlando Sports Commission, argues that the city’s experience in staging closed-door NBA and MLS games puts it in a strong position to host matches at the 2026 Fifa World Cup

James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe

Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem

Sport was caught in the crossfire of the four-year feud between Qatar and Saudi Arabia that ended with an agreement between the Middle Eastern rivals this month. The peace deal raises intriguing prospects for cooperation and joint projects.

Roger Duthie, independent senior advisor at Leverage Marketing Advisors and former head of global sponsorship at Emirates, details how he thinks Dubai has set a good example in its management of the Covid-19 and the return of sport during the pandemic

Olympic and global sports marketing veteran Terrence Burns explains his role in Doha's successful bid for the 2030 Asian Games and predicts the impact of the Covid pandemic on city bidding strategies

Jason Mezrahi, founder of daily fantasy sports and betting information company Win Daily Inc., explains how his company responded the Covid-19 pandemic by increasing payroll and marketing budgets and freezing membership payments