SUMMARY
This report brings together 15 case studies on our pick of the region’s most interesting and innovative sponsorship activations from 2019-20.
Each of our case studies takes an activation produced by a brand and a rights-holder and explains the objectives of the campaign, details the practical elements of the activation and reports the outcomes.
Unsurprisingly, given the European focus of this collection, you will find a strong football presence but you can still expect plenty of sporting variety, from cricket through rugby to tennis, cycling and more.
DOWNLOAD EXECUTIVE SUMMARY
TABLE OF CONTENTS
1. Accor/QNB/Ooredoo/Nike and more & Paris Saint-Germain
Tous Unis2. Adidas & Arsenal
This is Home3. AIG & The R&A
The Power of Allies4. BNP Paribas & the Fédération Française de Tennis
Collection Court No15. Budweiser & the Football Association
Heart of a King6. Continental & RCS Sport
Gripline7. Deutsche Bahn & Hertha BSC
#Mauerfall/Fall of the Wall8. Dove Men+Care & the British & Irish Rugby
Care for Every Position You Play9. Guinness & Six Nations Rugby
Clear10. Hyundai & Atlético Madrid
Femenino, con F de Fútbol11. Jaguar Land Rover & the All-England Club
Ace Pace12. Littlewoods Ireland & the Gaelic Athletic Association
#StyleOfPlay13. Paddy Power & Huddersfield Town
Unsponsor #SaveOurShirts14. Jeep & Juventus
Terrains15. Specsavers & the England and Wales Cricket Board
Ashes summer
DISCOVER THE CORE ELEMENTS OF INNOVATIVE SPORTS SPONSORSHIP CAMPAIGNS IN EACH CASE STUDY
KEY FINDINGS
- Discover Budweiser’s successful activation supporting the 2019 Women’s World Cup and what the inspiration was.
- Which football team teamed up with sponsors and suppliers to raise funds for Parisian medial workers and how they activated it.
- The impressive outcome of Arsenal’s launch campaign for Adidas.
- Which 2019 global activation spearheaded AIG as an ally for female golfers and for women in general.
- How Guiness and Six Nations collaborated and launched an activation to encourage drinking water and less alcohol.
- What activation achieved 12,000 app downloads beating their initial 5,000 target.
WHO IS THE REPORT FOR?
- Brands and sponsors that want to see what top-class activations look like in the regions and sports they care about
- Rights-holders looking for ideas to bring to the table with their current and prospective sponsors
- Creative agencies looking for inspiration and to see their good work celebrated
PURCHASE THIS REPORT
This report is available as a PDF (immediate delivery) for the following prices:
If you have any questions or concerns, please reach out to the team at: webhelp@sportbusiness.com.
Giving agencies, brands & rights-holders true added value through sponsorship deal data, activation campaign case studies and daily news
- Daily news keeps you up to date with the latest developments
- Key deal stories keep you abreast of competitor activity
- Case studies help you identify best practice in sponsorship activation
- Data snapshots help you understand the landscape around key sponsorship market, territories and sports
- The deals database lets you keep on top of what rights-holders and brands are doing and compare your portfolio against those of your peers
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