AFL
AFL, NRL net strong Finals audiences but Matildas still lead the way
Two of Australian sport's annual showpiece events drew bumper television audiences over the weekend, but neither the Australian Football League nor the National Rugby League Grand Finals could supplant…
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Foxtel, Seven, Telstra renew AFL rights in record A$4.5bn, seven-year deal
Pay-television broadcaster Foxtel, commercial broadcaster Seven and telco Telstra have renewed their domestic media rights for the Australian Football League in a seven-year deal covering 2025 to 2031
AFL closes in on new domestic rights deals, Foxtel and Seven ‘in box seat’
Australian media reports say that Foxtel and Seven are close to renewing their domestic media rights for the Australian Football League, although one report says a final round of talks will take place…
Foxtel, Paramount, Seven, Nine ‘all bid’ for AFL
Pay-television broadcaster Foxtel and media groups Paramount Global, Seven West Media and Nine Entertainment have bid for media rights to the Australian Football League, according to reports in the country
AFL strikes five-year timekeeper deal with Kennedy
The Australian Football League has announced as five-year sponsorship deal with luxury watch retailer Kennedy.
The tie-up sees Kennedy become the official timekeeper of the AFL
AFL inks five-year Crypto.com sponsorship deal
The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal makes Crypto
Latitude Financial brands back of jersey at AFL club Richmond
Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season
Australian lockdowns move Wallabies test, AFL teams
Regional Covid-19 lockdowns in Australia are forcing relocations of sports events and teams
AFL and NRL deals highlight Therabody’s ‘significant investment’ in Australia
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
CoinJar cryptocurrency exchange sponsors AFL’s Melbourne Football Club
Australian cryptocurrency exchange CoinJar has signed as a sponsor of the AFL’s Melbourne Football Club for both its men’s and women’s teams.
T
AFL signs up Continental and Virgin Australia ahead of new season
The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia
Geelong Cats and Ford extension to reach world record-breaking 100-year mark
The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…
AFL retains rights value in extensions with Foxtel and Telstra
The Australian Football League has announced new agreements with domestic broadcasters Foxtel and Telstra which will extend their rights by two years across the 2023 and 2024 seasons
Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
AFL and NRL finals to draw a combined 70,000 fans
Australia's upcoming Australian Rules and rugby league season finals will be significant milestones for the return of sport in the country after the pandemic, with large crowds set to attend both
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA