America's Cup

Sailing
Media

Warner Bros. Discovery has secured a UK broadcast deal for the 37th America's Cup ahead of this week's start, ensuring the event is broadcast in every competing market
Sailing
Sponsorship & Marketing

Renewable energy suppler Acciona Energía has become the ‘Official Energy Partner’ of the 37th America’s Cup in what is likely to be the last sponsorship deal signed by the organisers before the action…
Sailing
Media

Warner Bros. Discovery (WBD) and New Zealand's news media website Stuff have teamed up to acquire rights to Emirates Team New Zealand's defence of the upcoming America's Cup.
Sailing
Sponsorship & Marketing

Explora Journeys, the new luxury ocean travel brand of the MSC Group, has signed its first major sports sponsorship deal, becoming the seventh Global Partner of the 37th America’s Cup.
Sailing
Sponsorship & Marketing

Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona
Sailing
Sponsorship & Marketing

Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…
Sailing
Sponsorship & Marketing

The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…
Sailing
Media

The European Broadcasting Union, the umbrella body of free-to-air broadcasters, has acquired media rights in 39 European territories to the 37th edition of the America’s Cup, sailing’s blue-riband eve…
Sailing
Sponsorship & Marketing

Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.
Basketball
Media

Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup. S
Sailing
Sponsorship & Marketing

Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.
Sailing
Sponsorship & Marketing

Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…
Sailing
Events

Organisers of the America’s Cup have announced that the 37th edition of the sailing showpiece will commence in the Catalonian port of Vilanova i la Geltrú on September 14-17.
Sailing
Sponsorship & Marketing

Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…
Sailing
Sponsorship & Marketing

The organisers of the 2024 America’s Cup intend to revamp the sponsorships structure for the 37th edition of the sailing series, leaving former event naming and presenting sponsor Prada out in the cold.
Sailing
Events

Barcelona has been named as the host city for the 37th edition of sailing’s America’s Cup, the race’s organisers have announced. 
Sailing
Events

Barcelona has reached an agreement to host the 37th America’s Cup after its candidacy was selected by the reigning champion of the sailing showpiece, Emirates Team New Zealand, according to Crónica Gl…
Sailing
Events

The Catalan capital of Barcelona has made a late entry into the race to host the 37th America’s Cup in 2024.