Big Bash League
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
Cricket Australia tests UK rights market with flexible tender
Cricket Australia has launched an invitation to tender process for its media rights in the UK for the 2021-22 Southern Hemisphere cricket season onwards, covering the coming season's Ashes Test series…
Big Bash League claims record audiences for 2021 tournament
This year’s Big Bash League was the most-watched tournament in league history, according to Cricket Australia.
An average audience of 1.4
CMC Markets adds Sydney Sixers BBL cricket club to Australia portfolio
Online trading provider CMC Markets has signed as a key sponsor of Australia’s Big Bash League (BBL) cricket club Sydney Sixers for the 2020-21 season.
Rexona to push ‘Pit-vertising’ concept through Big Bash sponsorship
Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
Seven seeks Cricket Australia emails as rights row continues
Australian broadcaster Seven West Media has filed court papers seeking access to correspondence between Cricket Australia, the Board of Control for Cricket in India, Foxtel and other parties as part of…
Cricket Australia announces Big Bash League schedule
Cricket Australia has revealed its revised fixtures for its Big Bash League cricket competition, which will see Tasmania and the Australian Capital Territory used as hubs for the opening games of the Twenty20…
BKT extends and expands Big Bash League sponsorship
Cricket Australia has renewed and upgraded its association with Indian-specialist tyre brand BKT for Australia’s T20 competition, the Big Bash League (BBL).
Cricket Australia extends sponsorship with KFC
Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket
Cricket Australia ‘rejects’ McDonald’s A$10m naming rights approach
Cricket Australia is reported to have snubbed a sponsorship approach from fast food giant McDonald’s, worth upwards of A$10m (€6.05m/$7.12m) per year.
Round-Up: Longest ever Big Bash, HKFA slammed, India’s Olympic dream, and more
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters
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New Big Bash League season to receive enhanced broadcast coverage
Cricket Australia has detailed enhanced coverage plans for the 2020-21 editions of the Big Bash League and Women’s Big Bash League after confirming the schedules for the Twenty20 competitions.
Big Bash League’s Brisbane Heat adds BCF as kit sponsor
Australian Big Bash League Twenty20 cricket franchise Brisbane Heat has struck a kit sponsorship deal with outdoor products retailer BCF
Melbourne Stars extend Oppo deal
Big Bash franchise Melbourne Stars has renewed its agreement with global smart phone manufacturer Oppo