Billie Jean King Cup

Tennis
Media

T/Squared, the agency set up by the Team Marketing group to house new business, is to broker global media rights deals for the Davis Cup and Billie Jean King Cup in a four-year deal, SportBusiness understands.
Tennis
Media

Domestic coverage of next month’s Billie Jean King Cup finals from Málaga will be shown by Movistar Plus, the pay-television arm of Spanish telco Telefónica.
Tennis
Events

The International Tennis Federation (ITF) has made various changes to its international teams competitions, including the end of a Davis Cup group stage that has proved unpopular with some players and fans alike.
Tennis
Sponsorship & Marketing

The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Tennis
Events

The Spanish city's staging may represent the future hosting strategy for the women’s and men’s tennis tournaments
Tennis
Sponsorship & Marketing

The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
Tennis
Industry Moves

Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
Tennis
Sponsorship & Marketing

The International Tennis Federation (ITF) has announced Spanish energy firm Iberdrola as a new sponsor of the Billie Jean King Cup
Tennis
Governance

The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
Tennis
Sponsorship & Marketing

The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
Tennis
Sponsorship & Marketing

The UK Lawn Tennis Association (LTA) has unveiled a new major sponsorship with carmaker Lexus
Tennis
Events

The Spanish region of Andalucía will be the home of national teams tennis this year, after Sevilla was today (Wednesday) named as the host of the next two Billie Jean King Cup Finals.
Tennis
Media

Broadcast coverage for the ongoing Billie Jean King Cup Finals in Glasgow will reach a record 196 territories, the most in the 59-year history of the tennis event
Tennis
Events

Photographic agency Getty Images has partnered with the Lawn Tennis Association (LTA), the national governing body for tennis in the UK, to create a photography exhibition celebrating women’s tennis a…
Tennis
Media

UK pay-television broadcaster BT Sport and public-service broadcaster the BBC have acquired domestic rights to the 2022 Billie Jean King Cup Finals being held in Glasgow later this month
Tennis
Sponsorship & Marketing

The International Tennis Federation (ITF) has signed Gainbridge Insurance Agency as the new official title partner of the Billie Jean King Cup, the women’s World Cup of Tennis.
Tennis
Finance & Law

The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6
Tennis
Events

The finals of women’s national team tennis event the Billie Jean King Cup will return to the UK for the first time since 1991 after the Scottish city of Glasgow was awarded hosting rights to this year’s eve…