Brazilian Série A

Football
Media

A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Football
Sponsorship & Marketing

Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
Football
Sponsorship & Marketing

New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.
Football
Sports Betting

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Football
Media

1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, has been appointed as a consultant to the two funds backing Liga Forte Futebol (LFF), one of two organisations s…
Football
Sponsorship & Marketing

Brazilian club Flamengo has signed up electrical wires and cables company Sil Fios e Cabos Elétricos as its shirt sleeve sponsor for the 2023 season.
Football
Finance & Law

Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Football
Media

Brazil’s top-tier football league is to be broadcast across the Middle East and North Africa following rights deals struck with Saudi Sports Company and MBC Group, the free-to-air broadcaster backed b…
Football
Sponsorship & Marketing

Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
Football
Sponsorship & Marketing

Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz