British and Irish Lions Tour

Rugby Union
Events

The United States is looking to bring a British & Irish Lions match to the country for the first time, as part of a wider strategy to drive interest in the sport ahead of its hosting of the 2031 Rugby…
Rugby Union
Sponsorship & Marketing

Rugby Australia is beginning to reap the benefits of the attractive schedule of rugby events passing through the country, securing a four-year extension to its Principal Partner sponsorship deal with Cadbury covering its men’s test team.
Rugby Union
Sponsorship & Marketing

The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Rugby Union
Sponsorship & Marketing

The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency
Rugby Union
Media

Subscription video-on-demand service StarzPlay has agreed a deal with rugby union-focused streaming platform Premier Sports to carry exclusive streaming coverage in the Middle East and North Africa (Mena)…
Rugby Union
Media

NBC Sports has picked up exclusive United States media rights to the British & Irish Lions’ forthcoming rugby union tour to South Africa, with eight matches being aired live on NBCUniversal's streaming se…
Rugby Union
Media

The rugby union-focused streaming platform Premier Sports has secured exclusive broadcast rights across various Asian territories to the 2021 British & Irish Lions Tour
Rugby Union
Sponsorship & Marketing

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
Rugby Union
Sponsorship & Marketing

Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency
Rugby Union
Media

UK free-to-air broadcaster Channel 4 has finalised its acquisition of rights to highlights of the British & Irish Lions’ three tests against South Africa, along with live rights to the pre-tour Test m…
Rugby Union
Media

UK free-to-air broadcaster Channel 4 is close to further enhancing its sports rights portfolio by agreeing a deal for highlights of the British & Irish Lions rugby union series against South Africa, it…
Rugby Union
Events

Rugby Australia has offered a minimum guarantee to cover the costs of the forthcoming British & Irish Lions tour to South Africa, and return a profit, in what is said to be a potentially decisive move…
Rugby Union
Marketing

Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer
Rugby Union
Sponsorship & Marketing

Logistics company DHL Express has signed as the official logistics provider for the 2021 British & Irish Lions Tour of South Africa
Rugby Union
Sponsorship & Marketing

South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021
Rugby Union
Media

The UK-based RDA agency has been appointed as the exclusive media-rights distributor for the upcoming British & Irish Lions tour of South Africa in a range of territories
Rugby Union
Licensing & Merchandising

The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
Rugby Union
Media

The British & Irish Lions rugby union body will restart the invitation to tender process in August for free-to-air highlights rights in the UK to next year’s Great Britain and Ireland tour of South Africa.