British and Irish Lions Tour
Sky finalises Lions rights deal for South Africa Tour
Pay-television broadcaster Sky has acquired exclusive rights in the UK and Ireland to the 2021 British and Irish Lions' three-Test rugby union series against South Africa as well as the Lions’ five warm-up m…
Fifty Digital chosen to activate Lions tour on social and digital media
The British and Irish Lions have appointed the Fifty Digital agency to activate the rugby union team’s digital and social media presence for the 2021 tour to South Africa.
Canterbury renews with the Lions, adds ‘Lions Origin Club’ apparel
Specialist rugby brand Canterbury has renewed its Official Apparel Partner deal with the British & Irish Lions for the Tour of South Africa in 2021
CSM signs as exclusive sponsorship agency for 2021 Lions Tour
The CSM Sport & Entertainment agency has been appointed by both SA Rugby and the British & Irish Lions as their official sponsorship agency to exclusively manage all sponsorship rights for the Lions 2021…