Campeonato Brasileiro Serie A
Band, Globo close Brazilian Série B deals from 2023 onward
Commercial broadcaster Band, Globo-owned pay-television broadcaster SporTV and Globo's PPV platform Premiere will all share coverage of the Brazil's second-tier football league, Série B, for at least …
Novibet deal sets record for Fortaleza, Corinthians adds shorts sponsors
Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
EstrelaBet extends commitment to Internacional
Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
Sportitalia acquires exclusive Brasileirão free-to-air rights
Multi-sport broadcaster Sportitalia has acquired exclusive free-to-air rights in Italy to the Brasileirão, Brazil’s top-tier football league.
Liga Forte Futebol secures Life Capital, Serengeti as investors
Liga Forte Futebol (LFF), one of two organisations seeking to create a new league system for Brazilian club football, has sealed an investment agreement with domestic venture capital group Life Capital…
Betting sector’s Brazilian football push continues with Betfair-Cruzeiro sponsorship
Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian …
1190 Sports, LiveSports partner to bring Brasileirão to Angola
1190 Sports, the agency selling international broadcast rights to Brazil’s top two football leagues, has entered into a partnership with Brazilian broadcast production and distribution company LiveSports t…
Atlético-MG extends with shirt sponsor, Goiás claims record deal
Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.
Mubadala Capital ‘selected’ as financial backer for Brazilian football’s Libra body
Libra, one of two collectives of Campeonato Brasileiro Série A and Série B teams seeking to drive plans for a new Brazilian football league system, has recommended Mubadala Capital as its preferred financial b…
OneFootball adds Primavera championship, South American leagues in Sportitalia deal
Global media platform OneFootball has reached an agreement with Sportitalia to offer live coverage in Italy of the Primavera Campeonato 1, plus the top-tier leagues in Argentina and Brazil
Brazil’s Série A to enjoy live coverage in China on K-Ball
Chinese streaming platform K-Ball has acquired live rights to the Campeonato Brasileiro Série A.
Corinthians and Gol Plus launch ‘master warm-up’ sponsorship
Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
Athletico-PR returns to sports betting marketplace with Betsson sponsorship
Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Brazilian clubs form rival body to put their case on future revenue shares
A group of 25 Campeonato Brasileiro Série A and Série B teams have formed a new organisation designed to drive forward talks on the future direction of club football in Brazil.
EstrelaBet signs shirt sponsorship deals with Athletico Paranaense and Internacional
Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
M Plus acquires Brasileiro Série A rights in Hong Kong and Macau
Macau-based sports streaming platform M Plus has acquired rights for Brasileiro Série A football in its home territory and Hong Kong in a deal with the 1190 Sports agency.
OneFootball to offer Brazilian club competition clips through Globo deal
Media platform OneFootball has furthered its commitment to Brazilian club football by agreeing a deal with media group Globo to provide highlights from Campeonato Brasileirão Série A and Série B, along wi…