Campeonato Brasileiro Serie A

Football
Sponsorship & Marketing

Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.
Football
Governance

A group of eight Campeonato Brasileiro Série A and Série B clubs have endorsed the formation of ‘Libra’, a new body proposed to represent the 40 teams competing in the top two tiers of domestic football and o…
Football
Finance & Law

The Brazilian Football Confederation (CBF) has filed a request to terminate a contract with the Sport Promotion agency for the rights to market perimeter board advertising across Campeonato Brasileiro…
Football
Media

Media platform OneFootball has agreed a distribution deal to bring live Campeonato Brasileiro Série A football matches to its global user-base.
Football
Sponsorship & Marketing

A group of 12 Campeonato Brasileiro Serie A clubs have agreed to a perimeter advertising board deal with Brax Sports Assets, quitting an existing contract with the Sport Promotion agency
Football
Sponsorship & Marketing

Brazilian football club Atlético Mineiro has signed a renewal to its sponsorship contract with gambling platform Betano.
Football
Media

Javier Tebas, the president of Spain’s LaLiga, has met with executives from clubs in the Brasileiro Campeonato Série A and Série B to discuss a new collective rights model and investment strategies for…
Football
Fan Engagement

Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Football
Governance

A group of 10 Campeonato Brasileiro Série A teams have united to form a new organisation designed to ensure they have a greater say in reform plans being discussed for club football in Brazil.
Football
Sponsorship & Marketing

American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…
Football
Finance & Law

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Football
Media

Brazilian media company Globo has added Palmeiras to its portfolio of Campeonato Brasileiro Série A pay-television rights partners, while it has also agreed a deal for state football competition the Campeonato …
Football
Sponsorship & Marketing

Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Football
Sponsorship & Marketing

Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Football
Media

Brazilian media company Globo has added the pay-television rights of Bahia to those it recently captured from Campeonato Brasileiro Série A football clubs held by former rival Turner.
Basketball
Sponsorship & Marketing

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Football
Media

Brazilian football has officially entered into a new era as President Jair Bolsonaro signed off on a bill that significantly revamps the broadcast rights marketplace
Football
Sponsorship & Marketing

Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.