Campeonato Brasileiro Serie A
ALE agrees one-year extension with Corinthians
Campeonato Brasileiro Série A football club Corinthians has agreed a one-year extension to its shirt sponsorship deal with fuel distribution company ALE.
Palmeiras extends record Crefisa shirt deal, América signs bookmaker as main sponsor
Palmeiras has signed a three-year extension to its contract with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), an agreement the Campeonato B…
Football TV rights bill backed by Brazil’s Federal Senate
“Lei do Mandante”, a bill that is set to shake up the Brazilian football rights market, has been approved by the country’s Federal Senate.
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Globo offers assurances to Brazilian clubs amid changing TV rights legislation
Brazilian media group Globo has sought to reassure the country’s 40 Campeonato Brasileiro Série A and Série B football clubs that it remains committed to the sport amid impending changes to the way in …
Nasdaq high-flyer Roku signs first Brazilian sports team sponsorship with São Paulo
US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.
Sportsbet.io signs record ‘master sponsor’ deal with São Paulo
Betting operator Sportsbet.io has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.
PP Sports adds Brazil’s Série A rights to portfolio
Suning-owned live streaming service PP Sports has acquired rights in China to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Americanas signs shirt sponsorship deals with Grêmio, Internacional
Campeonato Brasileiro Série A clubs Grêmio and Internacional have continued a policy of sharing shirt sponsors by agreeing deals with retail store chain Americanas.
Dafabet adds Palmeiras to portfolio, Betsul signs Internacional deal
Betting operator Dafabet has become the first sports betting sector company to sponsor Brazilian Série A club and last season’s Copa Libertadores champions Palmeiras.
Sportdigital Fussball lands Brazilian league, shares Copa América with OneFootball
German pay-television broadcaster Sportdigital Fussball has acquired rights to the Campeonato Brasileiro Série A and the Copa América as it bolsters its South American football output.
CBF to study Brazilian clubs’ proposal for independent league body
The Brazilian Football Confederation (CBF) has said it will analyse a proposal put forward by a group of Campeonato Brasileiro Série A clubs to create an independent league body.
São Paulo inks ABC Construction deal, Athletico Paranaense signs with Betmotion
Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.
Betano takes on master sponsor role at Fluminense
European betting company Betano has become the new master sponsor of Brazilian football club Fluminense in a two-year deal
ABC Construction deal completes Flamengo kit branding ahead of new season
Brazilian Série A football champions Flamengo have agreed a sponsorship contract with building materials company ABC Construction, which will see the company’s logo brand the players’ shorts.
CBS Sports seals three-season Brazilian league deal for Paramount+
The CBS Sports division of US network CBS has finalised a three-season deal for the rights to the top division of Brazilian club football, Campeonato Brasileiro Série A.
Zenir retail group signs five-year ‘master’ sponsorships with Ceará and Fortaleza
Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group.
Both clubs play in Série A of the Brazilian Championship.
Havan department store acquires Flamengo sleeve rights
Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors.
The company will become Flamengo’s sleeve sponsor until December 2021.
Gazin Group adds Fluminense to Brazilian football club portfolio
Brazilian Série A football club Fluminense has reached a kit branding agreement with the Gazin Group – one of the largest business groups in the country.