Collins Cup
PTO strikes three-year deal with Warner Bros. Discovery ahead of Tour launch
The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Excel Sports Management to support PTO Tour sponsorship sales
The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
PTO buoyed by global broadcast audience for inaugural Collins Cup
The Professional Triathletes Organisation has stated global broadcast viewing figures for the inaugural edition of its Collins Cup competition surpassed all expectations, citing figures from sports, sponsorship…
Eclat adds PTO content deal to SPOTV line-up
South Korean firm Eclat Media Group has agreed a content deal with the Professional Triathletes Organisation for its new Southeast Asian pay-television and digital platform, SPOTV
PTO broadens US broadcast reach for Collins Cup, adds StarHub in Singapore
The Professional Triathletes Organisation has broadened the Collins Cup’s reach in the US through an agreement with media group Outside, while pay-television broadcaster and telco StarHub has acquired r…
New Collins Cup broadcast deals secured, streaming platform launched
The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
SNTV’s Story10 arm to distribute Collins Cup video content
The Professional Triathletes Organisation has announced a tie-up with Story10, the audience engagement arm of SNTV, that will see the company distribute highlights, pre- and post-race reactions and venue…
Collins Cup rights secured by beIN in Mena region, US and Canada
The Collins Cup, the flagship event of the Professional Triathletes Organisation, is to be shown by subscription broadcaster beIN Media Group across the Middle East and North Africa, USA and Canada
PTO works out Zwift deal for Collins Cup
The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
Foxtel, Sky NZ to broadcast PTO’s Collins Cup
Pay-television broadcasters Foxtel, in Australia, and Sky New Zealand have become the latest rights-holders for the Professional Triathletes Organisation’s new Collins Cup competition.