Copa América

Football
Sponsorship & Marketing

Coca-Cola has been announced as a late addition to the sponsorship portfolio for the 2024 Copa América, building on its existing association with competition organiser Conmebol’s club competitions.
Football
Media

The move represents the first time Amazon has picked up rights in Japan to a sports competition not involving Japanese athletes, following previous coverage of boxing and baseball events.
Football
Sponsorship & Marketing

Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
Football
Sponsorship & Marketing

Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.
Football
Media

A national backlash against a government move to take matches of the Argentinian national football team off state television has prompted sub-licensing negotiations between broadcast executives.
Football
Media

Televisión Federal (Telefe), the Argentinian television station owned by Paramount Global, has acquired rights to matches of the men's national football team after the country's radical leader, Javier Milei, put an end to the use of public funds.
Football
Sponsorship & Marketing

UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Football
Host Broadcast & Production

Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.
Football
Sponsorship & Marketing

Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Sponsorship & Marketing

Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024
Football
Media

Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.
Football
Media

Bell Media's TSN and RDS have acquired the exclusive media rights to the 2024 Copa América, making all matches available live on TSN, TSN+ and RDS platforms in Canada.
Football
Events

The United States will host the 2024 Copa América, which will include 10 Conmebol teams and the six best Concacaf teams as guests.
Football
Events

Conmebol president Alejandro Dominguez has confirmed the South American soccer confederation is in talks with North and Central American counterparts Concacaf regarding potential participation in the 2024…
Football
Sponsorship & Marketing

Sponsorship and talent management agency Entourage Sport & Entertainment has agreed a deal with Dentsu to handle commercial rights attached to the Japanese marketing giant’s global inventory of events.
Football
Sponsorship & Marketing

Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
Football
Governance

The South American Football Confederation (Conmebol) and Uefa, football’s European governing body, have detailed plans for Argentina and Italy, the winners of their respective national team tournaments, t…
Football
Sponsorship & Marketing

The Argentinian Football Association has struck a regional sponsorship with online trading platform T1Markets as a new digital sponsor