Coppa Italia

Lega Serie A has become the first major football league to take a step into the rapidly-growing NFT market. It hopes to utilise its deal with Crypto.com for the 2021 Coppa Italia final as a case study to convince its clubs to collectivise rights around NFTs, allowing for a longer term sponsorship agreement with the brand.

Broadcast rights to Italian football’s Coppa Italia and Supercoppa Italiana from 2021-22 to 2023-24 have been acquired by a string of agencies and broadcasters in different international markets.

Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…

Lega Serie A has accepted offers for broadcast rights to the Coppa Italia and Supercoppa Italiana in the Balkan region and also the Americas, excluding the US, from 2021-22 to 2023-24

Lega Serie B, the governing body for Italy’s second tier of domestic football, has agreed an international rights deal with LIVENow, the streaming platform launched by Aser Ventures.

Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.

The final of Italian football’s Coppa Italia on Wednesday evening was watched by an average of 10.2 million viewers on Rai, the Italian public-service broadcaster.

The return of Italian football following a break of over three months generated record viewing figures for Italian public broadcaster Rai, which aired the second legs of both Coppa Italia semi-finals over…

Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…

Serie A, the top tier of Italian club football, is set to return on June 20 after the country’s Sports Minister Vincenzo Spadafora gave the league the green light to resume.

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.