DP World Tour

Golf
Sponsorship & Marketing

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031. Th
Golf
Finance & Law

The European Tour broke even in 2023 thanks to £19.6m (€23.3m/$25.7m) in funding from the PGA Tour designed to cover any deficit under the terms of the “strategic alliance” between the two tours, SportBusiness can reveal.
Golf
Sponsorship & Marketing

The DP World Tour has agreed it first ‘Official Marketing Partner’ (OMP) sponsorship deal with whiskey brand Buffalo Trace, mirroring the long-held OMP category on the PGA Tour.
Golf
Sponsorship & Marketing

DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
Golf
Media

DAZN has acquired live subscription OTT rights to golf’s DP World Tour in Germany, Austria and Switzerland and will share streaming exclusivity with Sky Deutschland, the long-running broadcaster of th…
Golf
Sponsorship & Marketing

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
Golf
Sponsorship & Marketing

International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.
Golf
Media

UAE-based content aggregator Evision has secured exclusive rights to golf's DP World Tour and PGA Tour in 2023 and 2024, along with the 2023 Ryder Cup and 2024 Presidents Cup teams competitions
Golf
Sponsorship & Marketing

Velocity Global has taken up an option to exit its global sponsorship of the DP World Tour due to changes of leadership and strategic direction at the global work platform
Golf
Governance

The European Tour Group has appointed Eric Nicoli, former head of music record label conglomerate EMI Group, as the new chair of its board of directors
Golf
Media

Pay-TV broadcaster Sky has renewed various golf rights in German-speaking countries while also reaching an agreement in Italy to broadcast the DP World Tour and the 2023 Ryder Cup from the Marco Simone…
Golf
Events

The world's two biggest men's golf tours, the DP World Tour and the PGA Tour, have agreed a new alliance with Japan's professional tour under which the top Japanese men's golfers each season can join the…
Golf
Sponsorship & Marketing

Golf’s DP World Tour has agreed a three-year extension to its sponsorship agreement with Emirates, with the international airline continuing as an Official Partner of the tour until the end of the 2024 s…
Golf
Sponsorship & Marketing

The DP World Tour has signed Cignpost Diagnostics as the tour’s ‘Official Health Diagnostics and Screening Partner’ and founding partner of the European Tour Health and Performance Institute in a three…
Golf
Fan Engagement

The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok
Golf
Events

The DP World Tour has announced it will return to Singapore after a nine-year hiatus next year
Golf
Sponsorship & Marketing

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Golf
Sponsorship & Marketing

Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.