Dubai World Cup
ITV adds Dubai World Cup to horse racing stable
Commercial broadcaster ITV has acquired rights in the UK to this weekend’s Dubai World Cup horse race.
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Horse racing receives OTT treatment in HBA Media tie-up with FloSports
Horse racing media-rights agency HBA Media has agreed a short-term deal with FloSports to develop horse racing coverage on the US-based streaming service provider's over-the-top platforms
Racecourse Media Group extends Meydan racing deal
Racecourse Media Group, the holding company responsible for media and data rights involving a host of horse-racing destinations, has agreed a two-year extension to its contract for production and distribution…
SIS to continue to offer Meydan racing action
SIS, a provider of end-to-end products and services to the betting and broadcast industries, has agreed a two-year extension to its rights partnership with Dubai Racing Club
Annual fixtures and eclectic one-offs help Dubai diversify from oil to tourism
Dubai’s reputation as an ever-changing metropolis that refuses to stand still contrasts with a carefully-crafted sports events strategy that has demonstrated remarkable consistency stretching back years.