English Premier League

Football
Sponsorship & Marketing

English Premier League club Norwich City has named Lotus Cars as its new front-of-shirt sponsor for the 2021-22 season
Football
Sponsorship & Marketing

English Premier League club Aston Villa has named Asian betting operator OB Sports as a new ‘Principal Partner’ and ‘Exclusive Official Sleeve Partner’. The
Football
Sponsorship & Marketing

English Premier League club Norwich City is understood to be working towards a quick resolution of its front-of-shirt sponsorship position, with luxury car brand Lotus potentially one of the front runners…
Football
Sponsorship & Marketing

Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy
Football
Sponsorship & Marketing

English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…
Football
Sponsorship & Marketing

Norwich City has signed Asian online betting agency BK8 as its new principal sponsor ahead of its return to football’s English Premier League next season.
Football
Sponsorship & Marketing

Premier League football club Southampton has signed an extension to its sponsorship contract with energy company Utilita
Football
Sponsorship & Marketing

Norwich City has become the latest Premier League club to work with Eleven Sports Media to drive local, community-driven sponsorship sales
Football
Sponsorship & Marketing

English Premier League club Leicester City has signed online trading company FBS as its new principal sponsor
Football
Finance & Law

SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the first article in the series, Rick Parry, chairman of the English Football League (EFL) outlines a three-point plan for the professional game in England and calls for more transparency from the game's governing bodies.
Football
Sponsorship & Marketing

English Premier League football club Liverpool has signed up energy drink brand Predator Energy to its sponsorship portfolio
Football
Sponsorship & Marketing

Premier League giant Manchester United has added Chinese betting brand HTH (Hua Ti Hui) to its portfolio of sponsors
Football
Media

The English Premier League has voted to roll over its existing domestic broadcast deals into the 2022-25 cycle after receiving approval in principle from the UK government to sidestep its usual tender…
Football
Sponsorship & Marketing

English Premier League football club Wolverhampton Wanderers has signed up foreign exchange (FX) provider Global Reach as its latest official partner
Football
Sponsorship & Marketing

The American owners of Premier League club Manchester United have signalled their intention to give fans a greater say in the club’s future in the wake of the aborted European Super League project.
Cricket
Media

New Bangladeshi sports broadcaster T Sports has acquired media rights for English Premier League matches and India home international cricket in a deal with video content rights marketplace Allrites
Football
Sponsorship & Marketing

A Manchester United supporters’ group has threated to “boycott products and tarnish brands” of the club’s sponsors in an online protest against the Glazer family, which owns the club. In
Football
Technology

Sportswear branding and labelling manufacturer Avery Dennison has extended its work with the English Premier League to include the inclusion of smart technology enabled name, number and sleeve badges on…