English Premier League

Football
Finance & Law

Premier League side Liverpool has blamed the Covid-19 pandemic after it registered a £46m ($63.9m/€52.9m) pre-tax loss for the financial year ending May 31, 2020.
Football
Sponsorship & Marketing

The plot by 12 clubs to break away from the Champions League has undermined their claims to represent certain values and engagement with their fanbases. Ben Cronin, global head of Publicis Sport & Entertainment says sponsorship could suffer as a result
Football
Sponsorship & Marketing

Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience
Football
Sponsorship & Marketing

Premier League football club Tottenham Hotspur has signed up UK-based paint brand Dulux to its sponsorship portfolio. The UK-based company becomes the club’s first ever official paint supplier.
Football
Sponsorship & Marketing

English Premier League football club West Ham United has selected the US-based Kore Software to help manage its sponsorship programme
Football
Sponsorship & Marketing

English Premier League football club Southampton has agreed a three-year extension to its deal with main sponsor, Bitcoin-focused gaming company Coingaming Group
Football
Sponsorship & Marketing

There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.
Football
Sponsorship & Marketing

SportBusiness looks at the innovative sponsorship deal between the eToro investment platform and DS Techeetah under which the brand provided the Formula E team with $1m (€843,000) to invest via its own platform
Football
Sponsorship & Marketing

Manchester United managing director Richard Arnold has revealed that 10 companies took part in final stage talks for the club’s main shirt rights that have been take up by German remote working software co…
Football
Sponsorship & Marketing

English Premier League side Manchester City has agreed a deal with fintech blockchain company Chiliz to launch fan tokens on Socios.com
Football
Sponsorship & Marketing

English Premier League club Leeds United has signed a new ‘Official Partner’ deal with digital payments brand Skrill.
Football
Media

Free-to-air broadcast rights to the English Premier League will continue to be sold by Infront in sub-Saharan Africa until at least the end of the 2024-25 season after the agency reached a new agreement
Football
Finance & Law

English Premier League football club Arsenal has seen its losses increase year-on-year by over £20m (€23.3m/$27.7m), as Covid-19 impacts on its financial position.
Football
Fan Engagement

Sebastian Page, account director at CSM Hong Kong, says Tottenham Hotspur's Son Heung Min's on-and-off-pitch success underlines the special value of Asian stars in European football
Football
Sponsorship & Marketing

English Premier League club West Ham United has signed up payments platform Trustly to its sponsorship portfolio. The multi-year deal sees Trustly named the club’s 'Official Open Banking Partner'.
Football
Sponsorship & Marketing

Technology-based wellness brand Therabody has become the ‘Official Tech Wellness and Recovery Partner’ of Premier League club Arsenal.
Football
Sponsorship & Marketing

Sustainable energy solutions brand VivoPower International has become the ‘Official Battery Technology Partner’ of Premier League club Tottenham Hotspur until the end of the 2021-22 season.
Football
Media

The English Premier League will continue to make all its matches in the 2020-21 season available for broadcast in the UK until supporters are permitted back into stadiums