English Premier League
Ineos Hygienics to supply Spurs with sanitiser in new sponsorship
Healthcare brand Ineos Hygienics has become the ‘Official Hygiene Supplier’ to Premier League club Tottenham Hotspur and the Tottenham Hotspur Stadium.
Right Formula wins strategic marketing pitch for Manchester City sponsor Tecno
Sports agency Right Formula has won a competitive pitch to partner mobile handset and technology leader Tecno in its strategic marketing activities
Bobbie Ttooulis | Making sure sports brands deliver on online sales
Bobbie Ttooulis, executive director of shipping and e-commerce delivery company, Global Freight Solutions, says sports merchandising needs careful management at peak sales periods, like kit launches and Christmas.
Premier League data rights dispute to be heard by UK competition court
The UK’s Competition Appeal Tribunal (CAT) has dismissed an application from Football DataCo, the data rights-holder for the English Premier League, English Football League and Scottish Professional F…
Fulham fills sleeve sponsor position with Clearscore deal
English Premier League club Fulham has filled its sleeve sponsor designation with credit scoring and report service Clearscore
Leeds United swells sponsorship portfolio with Hisense deal
English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor
Cadbury adds Wolves to football club portfolio
Wolverhampton Wanderers has become the latest English Premier League club to sign a sponsorship contract with Mondelēz International-owned confectionery brand Cadbury.
Wolves agrees expanded sponsorship deal with Energy Angels
English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels
DAZN signs Orange commercial premises deal, begins non-live content push in Japan
Telecoms operator Orange has signed a commercial premises deal with over-the-top streaming platform DAZN for rights to the English Premier League’s 2020-21 season in Spain.
Tottenham report £63.9m loss amid Covid hit, reduced Champions League prize money
English Premier League football club Tottenham Hotspur has registered a £63.9m ($85.
Leeds United sign up Roc Nation Sports to grow brand in US and China
Premier League outfit Leeds United has become the latest football club to sign an agreement with Roc Nation Sports, the sports marketing arm of entertainment agency Roc Nation
Hasbro launches content-led campaign with Arsenal and Chelsea
Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster
Crystal Palace joins league rivals in signing Sure sponsorship deal brokered by CSM
Crystal Palace has become the latest English Premier League outfit to sign up anti-perspirant brand Sure as a sponsor
Chelsea deepens Weibo ties with strategic agreement
Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo
SuperSport holds on to Premier League rights in sub-Saharan Africa
Pay-television broadcaster SuperSport has retained its Premier League rights across sub-Saharan Africa until the end of the 2024-25 season in a new deal announced today (Tuesday)
Premier League makes revised EFL bailout offer that includes some Championship clubs
The Premier League has made a revised emergency funding offer to help clubs in the English Football League affected by the Covid-19 pandemic
Liverpool’s Expedia deal meets club’s key criteria and delivers fee uplift
After the Covid-19 pandemic scuppered a deal agreed in principle earlier this year, Liverpool entered the 2020-21 Premier League without a sleeve sponsor but interest from Expedia has helped deliver the…
Axi connects with City’s ‘growth and innovation’ agenda under global deal
Australian trading platform Axi ended a one-year search for a Premier League club to sponsor when it signed as the ‘Official Online Trading Partner’ of Manchester City in late September.