English Premier League
Southampton joins Wolves, City and Chelsea in Sure portfolio
Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.
Premier League extends PPV pricing into November, audience numbers revealed
The Premier League will continue its domestic pay-per-view coverage and pricing for four more matches before making a longer-term decision in November
Premier League to get 4K coverage boost on TV2 Norway
Norwegian commercial and pay-television broadcaster TV2 will offer English Premier League matches in ultra high-definition 4K for the first time from November 1
Liverpool’s training centre naming rights go to existing sponsor AXA
English Premier League side Liverpool has expanded its sponsorship agreement with insurance firm AXA ahead of the opening of its new training ground
Unilever-owned Sure add Wolves to Premier League portfolio
Unilever-owned antiperspirant brand Sure has signed an official training wear sponsorship deal with Premier League club Wolverhampton Wanderers
West Ham signs expanded Bartercard deal
English Premier League club West Ham United has expanded its association with trading platform Bartercard
Denver arena naming rights, LA Rams and Arsenal included in KSE’s Ball Corporation deal
Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US
Martyn Turze | Premier League PPV – the Publicis Sport & Entertainment ‘office’ debate
Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.
Liverpool signs Expedia as shirt sleeve sponsor
English Premier League side Liverpool has signed up online travel site Expedia as the club's new shirt sleeve sponsor
Chelsea sign up GO Markets in brand’s first sports sponsorship deal
English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio
EE launches Match Day Experience, bringing in-stadium augmented reality to BT Sport app
UK mobile network operator EE has today announced the launch of Match Day Experience, a new augmented reality (AR) platform that will offer viewers a virtual in-stadium experience through the BT Sport…
Wolves sign Tezo to global sponsorship deal
English Premier League club Wolverhampton Wanderers has signed up headphone brand Tezo to its sponsorship portfolio. The global deal sees the brand becomes Wolves' first ever sponsor in the headphone category
Uefa, Premier League and Canal Plus welcome Rwandan piracy ruling
European football’s governing body Uefa, the English Premier League and pay-television broadcaster Canal Plus International have welcomed a court ruling in Rwanda concerning the piracy of their broadcast c…
Premier League clubs reject Project Big Picture, back £50m lower-league aid
Clubs from the English Premier League have rejected the ‘Project Big Picture’ plans put forward by Liverpool and Manchester United and will instead work together on a strategic plan for the future of …
Sheffield United becomes latest Premier League club to sign up Cadbury
Sheffield United have become the latest English Premier League side to sign chocolate brand Cadbury as a sponsor
Melitta extends global deal at Manchester United as Laybuy joins roster
Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards
‘Project Big Picture’ seeks to overhaul English football
The Premier League has hit out at the emergence of a major reform plan for the English football system, driven by Liverpool and Manchester United, and backed by the English Football League (EFL), stating…
Sky, BT to broadcast additional Premier League matches via PPV
English Premier League matches in October that were not set for domestic televised coverage will be made available to watch on a pay-per-view basis while fans are unable attend