English Premier League

Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.

The Premier League will continue its domestic pay-per-view coverage and pricing for four more matches before making a longer-term decision in November

Norwegian commercial and pay-television broadcaster TV2 will offer English Premier League matches in ultra high-definition 4K for the first time from November 1

English Premier League side Liverpool has expanded its sponsorship agreement with insurance firm AXA ahead of the opening of its new training ground

Unilever-owned antiperspirant brand Sure has signed an official training wear sponsorship deal with Premier League club Wolverhampton Wanderers

English Premier League club West Ham United has expanded its association with trading platform Bartercard

Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US

Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.

English Premier League side Liverpool has signed up online travel site Expedia as the club's new shirt sleeve sponsor

English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio

UK mobile network operator EE has today announced the launch of Match Day Experience, a new augmented reality (AR) platform that will offer viewers a virtual in-stadium experience through the BT Sport…

English Premier League club Wolverhampton Wanderers has signed up headphone brand Tezo to its sponsorship portfolio. The global deal sees the brand becomes Wolves' first ever sponsor in the headphone category

European football’s governing body Uefa, the English Premier League and pay-television broadcaster Canal Plus International have welcomed a court ruling in Rwanda concerning the piracy of their broadcast c…

Clubs from the English Premier League have rejected the ‘Project Big Picture’ plans put forward by Liverpool and Manchester United and will instead work together on a strategic plan for the future of …

Sheffield United have become the latest English Premier League side to sign chocolate brand Cadbury as a sponsor

Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards

The Premier League has hit out at the emergence of a major reform plan for the English football system, driven by Liverpool and Manchester United, and backed by the English Football League (EFL), stating…

English Premier League matches in October that were not set for domestic televised coverage will be made available to watch on a pay-per-view basis while fans are unable attend