English Premier League

Football
Sponsorship & Marketing

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.
Football
Sponsorship & Marketing

Sports Direct, the retail chain controlled by former Newcastle United owner Mike Ashley, has failed in its attempt to convince a UK competition tribunal that the club should be obliged to distribute next…
Football
Media

Pay-television giant Sky is to remain as a Premier League rights-holder in its major European markets until at least 2028, after striking a new deal in Italy.
Football
Media

Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Football
Sponsorship & Marketing

Aston Villa is set to announce the biggest shirt sponsorship deal in its history, having agreed a two-year contract with Greek betting platform Betano.
Football
Licensing & Merchandising

SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Football
Sponsorship & Marketing

Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season.
Football
Sponsorship & Marketing

PinDrop, the sports marketing agency founded by former Arsenal commercial executives Sean Thornley and Menino Pereira, is to help enhance the sponsorship research capabilities of Premier League side Newcastle United.
Football
Media

Premier League broadcast rights have been retained in German-speaking countries by Sky Deutschland until the end of the 2027-28 season
Football
Sponsorship & Marketing

Cryptocurrency exchange BingX has signed as Chelsea’s shirt sleeve sponsor for the rest of this season and as training kit sponsor next season.
Multiple Sports
Media

German media group RTL has secured rights to Formula 1, the German 2. Bundesliga and the English Premier League as part of a wide-ranging content sharing agreement with pay-television broadcaster Sky Deutschland
Football
Sponsorship & Marketing

The Premier League is in the market for a new beer sponsor after AB InBev gave notice that its Budweiser brand will not extend its Official-Partner-level deal when it expires at the end of the current season.
Football
Sponsorship & Marketing

Carlsberg has extended its sponsorship agreement with Liverpool FC for ten more years, taking the longest-running sponsorship agreement in the Premier League into a fourth decade.
Football
Finance & Law

Vanessa Gold, daughter of late West Ham United co-chairman David Gold, is preparing to sell a stake of around 10 per cent in the Premier League club
Football
Finance & Law

Manchester United has reported record revenue of £648.4m (€743.6m/$783.6m) for the 2023 financial year, with the expectation this will grow further for the current reporting period, as the English Premier League club slashed its net loss by 75 per cent year-on-year.
Football
Sponsorship & Marketing

The marketing chief for E.ON UK, Nottingham Forest’s Official Sustainability Partner, has described how the club’s poor performance in a table ranking the environmental efforts of Premier League teams created ‘a lot of hassle’ for the electric utility firm.
Football
Media

The English Premier League has released its much-anticipated domestic media rights tender, choosing to increase the number of live matches per season from 200 to 270 and preserve the Saturday 3pm blackout…
Football
Finance & Law

Fenway Sports Group (FSG) has today (Thursday) said its long-term commitment to Liverpool “remains as strong as ever” after ending its search for investment in the English Premier League club by striking a deal with US-based sports investment firm Dynasty Equity.