English Premier League

Football
Media

The English Premier League is suing its former Chinese broadcast rights-holder for $215.3m (€183m) over its battle for unpaid rights fees, it has been reported.
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur has signed up performance technology brand Hyperice as the club’s ‘Official Recovery Technology Supplier’ for both the men’s and women’s teams. The d
Football
Media

Take Us Home: Leeds United has spent two years documenting the club's attempts to return to the Premier League. Chief executive Angus Kinnear tells Adam Nelson how the series has helped to attract sponsors and investors as well as engage new fans.
Football
Sponsorship & Marketing

Newly-promoted Premier League club Leeds United has signed up chocolate brand Cadbury as the club’s Official Snacking Partner.
Football
Sponsorship & Marketing

Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
Football
Media

The English Premier League, the country’s top football league, is enjoying heightened exposure across sub-Saharan Africa this season thanks to a 30-per-cent increase in the number of free-to-air broadcaster d…
Football
Sponsorship & Marketing

Premier League football club Everton has become the latest sports property to link up with betting operator Parimatch
Football
Sponsorship & Marketing

English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic
Football
Media

English Premier League clubs are mulling over whether they will allow season-ticket holders to watch non-televised matches, after the UK government decided not to allow fans back into stadiums next month…
Football
Sponsorship & Marketing

English Premier League club Aston Villa has signed up foreign currency exchange company Skilling to its sponsorship portfolio
Rugby Union
Finance & Law

England’s Rugby Football Union has warned of “severe consequences for the sport” if venues remain closed to fans throughout the winter. T
Football
Sponsorship & Marketing

Ben Kensell, chief operating officer at Norwich City, tells Adam Nelson about how the commercial structure he has put in place offers the club a platform to bounce straight back after its relegation from the Premier League.
Football
Sponsorship & Marketing

English Premier League club Newcastle United has signed a new shirt sleeve sponsorship with global investment house ICM.com in a two-season deal, from 2020-21 to 2021-22
Football
Sponsorship & Marketing

English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.
Football
Media

The English Premier League has agreed a deal with Chinese digital platform Tencent for the media rights to the competition in the country for the remainder of the 2020-21 season
Football
Sponsorship & Marketing

Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe
Football
Sponsorship & Marketing

English Premier League (EPL) club Arsenal has signed up cryptocurrency-based gambling brand Sportsbet.io to its sponsorship portfolio
Football
Sponsorship & Marketing

The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…