English Premier League
Manchester City extends Nexen Tire sleeve sponsor deal
English Premier League (EPL) club Manchester City has signed a multi-year extension to its contract with tire manufacturer Nexen Tire
Everton extend Fratelli Beretta deal, sleeve sponsor talks continue
English Premier League (EPL) club Everton has signed an extension to its sponsorship contract with Italian food brand Fratelli Beretta
New Wolves sleeve sponsor marks Premier League first for aerospace sector
English Premier League football club Wolves has signed aerospace parts provider Aeroset as its shirt sleeve sponsor
Parimatch signs training wear sponsorship at Leicester City
Cyprus-based betting company Parimatch has signed as Premier League club Leicester City’s as it new ‘Official First Team Training Wear Partner’ ahead of the 2020-21 season.
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Sleeve sponsor SnickersUK.com joins Amex on Brighton shirt to make local double
Workwear brand SnickersUK.com has upgraded its sponsorship of English Premier League football club Brighton & Hove Albion by taking the official sleeve sponsor position for the men’s team this season.
Premier League defers fan test events amid financial concerns over government restrictions
The Premier League has written to the UK government today to express its concerns with the latest restrictions placed on the return of fans to live sporting events in the country
Francis: OTT streaming operators have struggled to provide lockdown service
Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.
Libertex replaces eToro at Spurs in deal brokered by Sportquake
English Premier League club Tottenham Hotspur has signed international trading platform Libertex as its 'Official Trading Partner'
Liverpool continues to add to sponsorship portfolio with watchmaker Tribus
English Premier League club (EPL) Liverpool has added luxury watch brand Tribus to its sponsorship portfolio.
The long term deal will run from the start of the 2020-21 EPL season
Premier League signs Hublot as timekeeper as Tag Heuer turns to motorsport
The English Premier League has signed up luxury watchmaker Hublot as its new official timekeeper ahead of the 2020-21 season
Premier League makes all matches available for live UK broadcast in September
The English Premier League has agreed to make all fixtures played in September available for live broadcast in the UK
Cadbury adds Liverpool to roster as Vitality expands men’s and women’s club portfolio
The Cadbury confectionery brand and life insurance group Vitality have added to their extensive club portfolios in English football
Fulham swaps betting operators in new shirt deal with BetVictor
Online gambling firm BetVictor has been named as the new shirt sponsor of Fulham, the London-based side recently promoted to England’s Premier League.
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Southampton pursuing legal action against LD Sports
English Premier League club Southampton is taking legal action against its former front-of-shirt sponsor, Chinese media company LD Sports.
The club signed a three-year contract worth £7.5m (€8.4m/$9.9m
UK government pushes Premier League to televise all behind-closed-doors matches
The UK government is urging the English Premier League to ensure all matches are televised during the 2020-21 season so long as fans remain unable to attend
Premier League pulls plug on PPTV rights deal in China
The Premier League has terminated its lucrative media-rights contract with Chinese streaming platform PPTV after the Suning Holdings-owned broadcaster failed to meet rights fee payment deadlines
Crystal Palace latest club to sign Iqoniq as platform becomes new sleeve sponsor
English Premier League football club Crystal Palace has become the latest sports rights-holder to sign up fan engagement platform Iqoniq as a sponsor