English Premier League

Australian Rules Football
Events

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Football
Sponsorship & Marketing

Premier League football club Manchester City has signed up New Zealand-based payment platform Laybuy as its ‘Official Buy Now, Pay Later Partner’ in three markets.
Football
Sponsorship & Marketing

English Premier League club Crystal Palace has extended its academy-focused sponsorship contract with energy brand Utilita
Football
Sponsorship & Marketing

Premier League football club Liverpool has signed an expanded sponsorship with Petro-Canada Lubricants to include the organisation's parent company HollyFrontier
Football
Events

Brighton and Hove Albion is set to become the first Premier League team to play in front of fans since March, while Uefa has announced that this year’s Super Cup will take place in front of a limited n…
Football
Sponsorship & Marketing

English Premier League club Southampton is thought to be searching for a new main sponsor after the termination of its deal with Chinese company LD Sports
Football
Sponsorship & Marketing

Premier League club Arsenal has become the latest of the so-called ‘top six’ English clubs to make Cadbury, the Mondelēz International-owned chocolate brand, its official snacking partner.
Baseball
Events

Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
Football
Sponsorship & Marketing

Sport and entertainment management company KIN Partners has continued to grow its portfolio by signing up Manchester City footballer İlkay Gündoğan, with his uncle, Ilhan Gündoğan also joining the firm…
Football
Sponsorship & Marketing

Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’. Th
Football
Media

The English Premier League is assessing its options after its rights-holding broadcaster in China, streaming platform PPTV, is reported to have failed to make a rights-fee payment due earlier this year
Football
Sponsorship & Marketing

Newly-promoted Premier League club Leeds United has entered into a principal sponsor agreement with the SBOTOP brand in the largest commercial deal in the club’s history.
Football
Sponsorship & Marketing

Food group Mondelēz International has signed a global sponsorship deal with Premier League club Chelsea in support of the Cadbury chocolate brand.
Football

Publicis Sport & Entertainment’s Anthony Goddard, head of media research, and Gareth Smith, media research manager, explain why the post-lockdown period has seen unprecedented and consistently high audiences for Sky Sports in the UK
Football
Industry Moves

Mark Jenkins has announced his decision to retire from his role as chief executive of Premier League side West Bromwich Albion, after a combined 18 years of service at the club over two spells
Football
Sponsorship & Marketing

English Premier League club Crystal Palace has signed up gambling firm W88 as its new main sponsor. The brand will take the front-of-shirt designation at the club, beginning with the 2021-22 season
Football
Industry Moves

Peter Moore has announced that he will step down as the chief executive of newly-crowned Premier League champion Liverpool at the end of August, with the club’s managing director and chief commercial o…
Football
Sponsorship & Marketing

English Premier League (EPL) club Arsenal has signed a renewal of its sponsorship contract with technology specialists Intel Sports