English Premier League

Football
Finance & Law

The Saudi Arabia-backed consortium behind a bid for Premier League club Newcastle United has pulled out of the deal
Football
Sponsorship & Marketing

Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential
Cricket
Events

The 2020-21 English Premier League season will kick off on September 12 and run until May 23 - Sky Sports Japanese football's J
Football
Sponsorship & Marketing

English Premier League club Leicester City will feature a new logo on its home shirt for the 2020-21 season after an agreement between the club, its main sponsor and owner King Power, and the Tourism Authority…
Football
Media

Chinese state broadcaster CCTV has switched its coverage of English Premier League football matches to its less popular CCTV5 Plus sports channel in a move analysts are linking to diplomatic tensions between…
Football
Sponsorship & Marketing

English football's Leeds United has followed up its recent promotion to the Premier League with the announcement of its signature of a long-term kit supply deal with global sportswear brand Adidas
Football
Sponsorship & Marketing

English Premier League team Sheffield United's Australia-based shirt sponsor Union Standard International Group (USG) has gone into administration during an investigation into its business by the Australian…
Football
Sponsorship & Marketing

Premier League club Newcastle United has extended its main shirt sponsorship with Asian-facing betting operator Fun88. The new deal is described by the club as a “long-term commercial agreement”.
Events

Spectators could be allowed back into sporting events in England on 1 October provided a series of test events pass by successfully in the coming weeks
Football
Sponsorship & Marketing

Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.
Football
Sponsorship & Marketing

Chinese mobile game developer Capstone Games has become a regional sponsor of Premier League club Manchester City in a multi-year deal
Football
Finance & Law

Premier League chief executive Richard Masters has said that the UK government has not put the Premier League under pressure to approve the proposed £300m (€330m/$371.2m
Football
Sponsorship & Marketing

Aston Villa has signed a multi-year deal with online car retailer to become the club’s new shirt sponsor and ‘principal partner’. U
Football
Sponsorship & Marketing

English Premier League club West Ham United has extended its contract with kit supplier Umbro
Football
Sponsorship & Marketing

The lower-tier stadium wraps that have featured in every Premier League match since the restart were conceived and delivered in weeks, SportBusiness can reveal
Football
Sponsorship & Marketing

A survey by the European Sponsorship Association (ESA) has revealed a mood of ‘cautious optimism’ among stakeholders in sponsorship as sport and entertainment returns from the hiatus forced by the Cov…
Football
Media

Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.
Football
Sponsorship & Marketing

Manchester City have signed a ‘multi-year’ extension to their sponsorship deal with Intel, allowing the club to continue to benefit from multi-angle camera replays and player-eye view technology at the…