English Premier League

Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.

Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.

London Stadium’s naming rights will not be acquired by a gambling, tobacco or alcohol company, as stadium stakeholders continue to search for a deal to help reduce its significant financial losses.

Manchester United is reported to be continuing talks with possible shirt sponsors as doubts emerge over the future of the existing agreement with American car manufacturer Chevrolet

Manchester United has confirmed two new roles and three new appointments to its communications department. Andrew Ward joins in the new role of head of corporate and commercial communications

Dan Barnett has joined English Premier League football club Leicester City as its new commercial director after leaving his role as chief marketing and commercial officer of U.S. Ski & Snowboard last month

The allure of promotion and Premier League success has led many an English football team into financial ruin, but liquidations remain rare. With so many rescued from oblivion over the past decade, Callum McCarthy examines why so many see opportunity in struggling football clubs.

Arsenal has signed up Los Angeles-based contemporary streetwear label 424 as its Official Formal Wear Partner

Premier League club Manchester City has signed a new global partnership with health and wellness brand, Vejo, as the club’s Official Smart Blending Device Partner.

Labour leader Jeremy Corbyn has pledged that his party will ensure that the Premier League will invest five per cent of the income it receives for broadcast rights into grassroots football and add women’s s…

Russian media and entertainment company Rambler Group has agreed a partnership with international sports broadcaster Setanta Sports designed to combat online piracy in Russia, Ukraine and the CIS countries,…

Sportradar contends that Genius Sport's exclusive supplier deal with Football DataCo, the data rights-holder for the English Premier League, EFL and Scottish Football League is anti-competitive. Ben Cronin examines the dispute and asks what it means for the way rights-holders tender their data contracts.

Is sports data 'ownable' and can it be treated to same protections from piracy as sports media rights? Ben Cronin thinks the dispute between Sportradar and Genius Sports will influence the way the US major leagues take their data rights to market

Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.

Financial services company Fiserv has signed as a new Official Partner of Premier League club Chelsea. SportBusiness Sponsorship understands that deal is worth about £1m (€1.1m/$1.2m

English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan