English Premier League
Parliamentary body pours cold water on Spurs-SA Tourism sponsorship proposal
A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
South African Tourism eyes major Spurs sponsorship
The South African government is exploring a ‘non-binding’ proposal from its tourism board to sponsor Premier League club Tottenham Hotspur.
OKX adds new ‘metaverse experiences’ offering to City sponsorship
Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
Premier League acquires Sorare equity option as part of major licensing deal
Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Manchester City agrees regional deal in India with Reliance-owned Jio Platforms
English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Orange adds Premier League, Bundesliga and Ligue 1 coverage in Romania
Romanian pay-television broadcaster Orange Sport has added English Premier League, German Bundesliga and French Ligue 1 coverage to its European football output
Aston Villa agrees in-stadium betting deal with William Hill
Premier League side Aston Villa has agreed a deal with sports betting brand William Hill to become the club’s ‘Official In-Stadium Betting Partner’.
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Henly joins Nottingham Forest as chief commercial officer
English Premier League side Nottingham Forest has hired former AS Monaco and Uefa marketer Tyson Henly as the club’s new chief commercial officer.
Manchester United agrees buy-back option on TeamViewer shirt deal
Manchester United and its main shirt sponsor TeamViewer have agreed a buy-back option on their five-year contract, which will be activated as soon as the club finds a replacement sponsor
Arsenal losses more than halved to £45.5m
Arsenal has more than halved its losses for the 2021-22 season, with the English Premier League football club reporting both positive and negative impacts to its revenue streams
Hummel clubs assess fallout from Elite Sports Group’s administration
Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration
Glazers examine options for selling Manchester United
The owners of Manchester United have confirmed they are looking for outside investment in the football club and would consider selling it
Saudia sponsors Newcastle United tour as airline grows club presence
Premier League Newcastle United has signed up Saudi Arabia's national carrier Saudia as the club's ‘Official Tour Airline Partner’ for a tour to Saudi Arabia in December and the rest of the 2022-23 sea…
Basketball and football form backbone of Setanta’s new Philippines service
Setanta Sports has announced the launch of a linear and streaming platform in the Philippines, with a content portfolio focused on basketball and football, including top European leagues
Sportsbreaks.com agrees sponsorship with Newcastle United
Premier League club Newcastle United has announced a sponsorship with Sportsbreaks.com and its sister company Destination Sports Travel across both the men’s and women’s teams.
The deal sees Sportsbreaks.com
Silverstone to end short OneFootball stay and take Newcastle CCO role
Newcastle United is to appoint OneFootball executive Peter Silverstone as chief commercial officer just five months after he arrived at the streaming and content platform
Manchester City agrees latest regional betting deal with Sportium
Manchester City has agreed a regional sponsorship deal with Spanish betting brand Sportium that sees the company become the club’s Official Betting Partner in Latin America.
Hummel agrees Everton extension, Walkers goes again with Leicester City
Premier League Everton has agreed a contract extension with Danish sports brand Hummel that will see the club continue its kit supplier relationship until the end of the 2023-24 season