English Premier League

Manchester City has agreed a one-year training kit sleeve sponsorship deal with betting and gaming brand LeoVegas to become the club’s ‘Official Betting Partner in Europe and Canada’. U

Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement

Chelsea FC has appointed former City Football Group and EA Sports executive Damian Willoughby as its new commercial director, reuniting him with former CFG colleague Tom Glick who recently joined the London…

Premier League club Aston Villa has named Asian betting brand Kaiyun as an ‘Official Principal Partner’ and ‘Official Sleeve Partner’. The

English Premier League club Everton has signed fashion brand Marc Darcy as the club’s official formalwear sponsor in a multi-year deal.

E-commerce platform Daraz has acquired live streaming rights in Pakistan to the English Premier League in a three-season sublicensing deal with state broadcaster Pakistan Television (PTV)

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.

English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men

Viaplay Group has threatened legal action against Norwegian commercial broadcaster TV2 over its use of clips from the English Premier League

Sir Jim Ratcliffe, chairman and chief executive of chemicals group Ineos, is interested in acquiring a stake in Manchester United, with a view towards assuming control of the English Premier League football…

Singaporean telecoms operator StarHub has assured its customers that most of the technical issues that affected its coverage of the opening round of English Premier League fixtures last week have been…

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland

Premier League football club Aston Villa has signed a regional sponsorship deal with crypto casino and sportsbook Duelbits

English Premier League club Leeds United has agreed a two-season extension to its sponsorship deal with Chinese consumer electronics manufacturer Hisense

English Premier League club Brentford has signed up e-commerce platform Aosom as a sponsor. The deal will commence immediately and run until the end of the 2023-24 season

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.