English Premier League
Leeds United expands Astonish deal to include training kit rights
Leeds United has expanded its sponsorship agreement with luxury personal care and household cleaning brand Astonish
Premier League clubs consider gambling options, as French body seeks ‘clear rules’
The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government
World Mobile switches from main shirt sponsor to sleeve status at Fulham
English Premier League football club Fulham has amended its sponsorship deal with principal partner, mobile network World Mobile, for its return to the top tier of the domestic game
Newcastle United enters new era with PIF-linked shirt sleeve sponsor Noon.com
Saudi-owned Premier League club Newcastle United has secured a sleeve sponsorship deal with Noon.com, the Middle Eastern online shopping destination.
Noon
MSP Capital downgrades Bournemouth deal, Everton signs timing sponsor
Newly-promoted Premier League club AFC Bournemouth has extended its association with last season’s main shirt sponsor MSP Capital in a lower-level training kit deal.
Crystal Palace back with Macron as kit supplier as Puma departs
English Premier League club Crystal Palace has signed up sportswear brand Macron as its new kit supplier
Shirt sponsor Three resumes Chelsea marketing activities
Telecoms operator Three has resumed the activation of its main shirt sponsorship deal with Chelsea after a three-month hiatus
StarHub sets out Premier League stall with lower prices and new viewing experiences
Singaporean telco StarHub yesterday (Wednesday) unveiled its pricing and packaging for English Premier League coverage from next season onwards
Everton signs up Stake.com in record main sponsor deal
English Premier League football team Everton has agreed a club record deal for casino and sports betting platform Stake.com to become its new main sponsor
Aston Villa renews Fanatics merchandising and retail deal
Premier League side Aston Villa has agreed a long-term extension to its global merchandising and retail agreement with sports merchandising specialist Fanatics
Xylem renews City Football Group sponsorship
US-based water technology company Xylem has renewed its multi-year global sponsorship of Premier League Champions Manchester City and selected City Football Group teams
Sky Italia finalises Premier League rights renewal
Pay-television broadcaster Sky Italia has renewed its deal for the English Premier League rights for three seasons, from 2022-23 to 2024-25
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.
Sky Deutschland to launch Premier League channel
The German arm of pay-television broadcaster Sky is launching a channel dedicated to the Premier League, the top tier of English club football
Extreme Networks signs with Liverpool in latest UK market move
English Premier League club Liverpool has become the latest sports organisation to sign an agreement with Extreme Networks
Arsenal strikes Unagi agreement for NFT-related Ultimate Champions game
Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions
Premier League the focus of Canal Plus sports channel in Czech Republic, Slovakia
DTH and IPTV operator Skylink is set to launch a new sports channel in the Czech Republic and Slovakia as it prepares to begin broadcasting English Premier League football matches from the 2022-23 season…
Elta acquires Premier League rights in Taiwan
Broadcaster Elta TV has acquired the rights in Taiwan for the English Premier League for the next three-season cycle, 2022-23 to 2024-25