Euro 2024

Football
Sponsorship & Marketing

SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24. 
Football
Media

Viewership numbers soared during the Euro 2024 final in both Spain and the UK last night with RTVE netting its highest football audience since the Euro 2012 final.
Football
Media

France's narrow defeat in the semi-finals of Uefa Euro 2024 drew the strongest television audience of the year to date in the country
Football
Sponsorship & Marketing

Spanish mobile virtual network operator Silbö Telecom has signed as the main sponsor of the Spanish men's and women's national football teams – ending a one-year search for a lead partner by the Royal Sp…
Football
Media

TrueVisions has secured rights to all matches from Euro 2024, with the Thai pay-TV broadcaster having also shown all matches from the previous edition in a last-minute deal.
Football
Sponsorship & Marketing

Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.
Football
Sponsorship & Marketing

Digital bank Chase has signed as the ‘Official Banking Partner’ of the Football Associations of England, Scotland, Wales and Northern Ireland.
Football
Sponsorship & Marketing

German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament. T
Football
Sponsorship & Marketing

Uefa has opened the bidding process for commercial partners in at least four more categories for Euro 2024, as it looks to complete its sponsorship portfolio for the tournament in Germany
Basketball
Media

Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup. S
Football
Sponsorship & Marketing

Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
Football
Sponsorship & Marketing

Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.
Football
Licensing & Merchandising

The Topps Company, the physical and digital trading card company owned by global merchandising giant Fanatics, has become an official licensed partner of the Uefa Euro 2024 national team football tournament…
Football
Licensing & Merchandising

French sporting goods retailer Intersport has extended its sponsorship and merchandising distribution agreement with the French Football Federation until 2024
Football
Media

United Media-owned Nova Broadcasting Group has announced that it has secured rights in Bulgaria for the next two Uefa European Championships, as well as other Uefa national team rights from 2022-23 to…
Football
Sponsorship & Marketing

German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year
Football
Sponsorship & Marketing

European football’s governing body Uefa has invited interested parties to bid for its national team and “Euro only” sponsorship packages across eight categories spanning the 2022 to 2028 cycle. U