European Tour

Golf
Sponsorship & Marketing

The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’. C
Golf
Sponsorship & Marketing

The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards
Golf
Sponsorship & Marketing

Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
Golf
Sponsorship & Marketing

The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
Golf
Events

The Open de France will return to the European Tour schedule next year after being absent from the calendar in both 2020 and 2021
Golf
Events

The European Tour has announced the addition of the Dubai Championship to its 2021 schedule for the second consecutive year. The event, which carries a $1.5m (€1.3
Golf
Finance & Law

European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)
Golf
Media

Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…
Cricket
Sponsorship & Marketing

Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
Golf
Media

French pay-television broadcaster Canal Plus has renewed its rights to the European Tour and Ryder Cup golf competitions in a multi-year deal running from 2021
Golf
Sponsorship & Marketing

Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.
Golf
Events

Golf’s European Tour is to adopt a model of hosting tournaments in one regional ‘cluster’ as it makes its return to action following the Covid-19 shutdown. R
Golf
Events

Golf’s European Tour has announced the cancellation of this year’s BMW International Open in Germany and the Open de France, as well as the postponement of the 2020 Scottish Open.
Events

The World Health Organisation has backed the International Olympic Committee's assessment that there is no need to cancel or move the Tokyo 2020 Olympics because of the coronavirus outbreak
Golf
Events

World number two golfer Rory McIlroy has ruled out taking part in next month's European Tour event in Saudi Arabia, despite being offered a large appearance fee
Golf
Sponsorship & Marketing

The European Tour has announced the three finalists for a technology incubator project designed to identify ideas that can increase engagement in golf
Golf
Sponsorship & Marketing

Golf’s European Tour has entered an agreement with the European Tour Caddies Association (ETCA) to open new avenues of sponsorship potential for those working in the caddie profession.
Golf
Business

European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports