Extreme E
XE axes remaining 2024 hosts, eyes new locations
Extreme E (XE), the electric off-road racing series, has scrapped the remaining races on the 2024 calendar, including a planned debut in the United States, and is evaluating how best to complete its final…
Extreme E promotes Russell to managing director
Electric off-road racing series Extreme E has promoted its chief marketing officer Ali Russell to the role of managing director
Fox Sports extends Extreme E rights in US, Canada and Caribbean
Fox Sports and Extreme E have agreed a multi-year extension for rights to the electric off-road racing series
StarzPlay adds Extreme E to Mena portfolio
Extreme off-road racing series Extreme E has announced a broadcasting agreement with Starzplay Arabia, the subscription video-on-demand service covering the Middle East and North Africa region.
Cahill-backed XE Sports Group becomes first Asia-Pacific team to enter Extreme E
Extreme E, the electric off-road motor racing series, has gained its first team from the Asia-Pacific region after Australia-based XE Sports Group announced its participation in the series from next year
BeIN extends Extreme E rights to Southeast Asia
International pay-TV broadcaster beIN Sports has expanded its rights agreement with electric off-road motorsport series Extreme E to cover countries and territories in Southeast Asia
UK government unveils £1m investment for Extreme E race in Outer Hebrides
The UK government has announced a £1m (€1.19m/$1.37m) investment in an Extreme E race to be held in Scotland’s Outer Hebrides next year.
Extreme E reveals provisional calendar for second season
Electric off-road motorsport series Extreme E has outlined a provisional calendar for its second season next year, with plans to visit a possible four continents
Greenland’s KNR to air Extreme E’s landmark Arctic X Prix
KNR, the national broadcaster in Greenland, is to air the Arctic X Prix, a stage of electric off-road motorsport series Extreme E that will be held in the autonomous territory
Extreme E to take race to Sardinia, replacing Brazil
The Extreme E electric SUV racing series will stage an event in Sardinia this October, replacing the cancelled contest in Brazil
Eleven secures non-exclusive Extreme E streaming rights, plus Belgian rights
Electric off-road motorsport series Extreme E has added Eleven Sports, the subscription broadcaster and streaming platform, as its latest broadcaster in a deal covering multiple markets
Extreme E steps up TikTok engagement for Senegal race
Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29
Extreme E becomes latest rights-holder to embrace Twitch
Electric off-road motorsport series Extreme E has become the latest sports organisation to develop a presence on live streaming service Twitch
Extreme E strikes deal with agency launched by ex-Sportfive consulting director
Extreme E, the electric off-road series, has chosen recently-launched consulting agency Vmatch to design its marketing approach with global brands
Elta agrees deal to show Extreme E in Taiwan
Extreme E, the new electric off-road series, has agreed a rights deal with Taiwanese digital operator Elta TV
Extreme E to receive exposure on ‘millennial-focused’ Insight TV
Insight TV, the millennial-focused global channel and content producer, has become the latest broadcaster to secure rights for Extreme E, the new electric off-road racing series
BT Sport becomes latest UK broadcaster to acquire Extreme E rights
UK pay-television broadcaster BT Sport is the latest company to have penned a deal to broadcast races from motorsport series Extreme E.
BT has acquired non-exclusive rights to the Extreme E
Veloce bolsters esports and racing commercial operations with two new hires
London-based motorsport technology company Veloce has announced two new hires to strengthen its commercial teams on both the esports and racing verticals