FA Women's Super League

Football
Sponsorship & Marketing

Barclays has finally announced an extension to its title sponsorship agreement with the Women’s Super League and its long-running association with the Premier League.
Football
Media

Experts polled by SportBusiness say there is a growing disparity between how buyers and sellers value women's football media rights, resulting in stalemates at negotiating tables and leaving the sector at significant risk of plateau.
Football
Sponsorship & Marketing

Women’s Super League sides Chelsea Women and Crystal Palace Women have broken new ground, announcing their first-ever standalone training kit and front-of-shirt sponsorship deals, respectively.
Football
Industry Moves

Zarah Al-Kudcy, the commercial director for reigning WSL champion Chelsea Women, is leaving the club to become the chief revenue officer for NewCo, the independent body set up to run the top-flight women’s league and the second-tier Women’s Championship.
Football
Sponsorship & Marketing

AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
Football
Media

UK pay-television broadcaster Sky and public broadcaster the BBC have finalised their short-term domestic rights extension for the Women's Super League, covering the 2024-25 season only
Football
Media

Domestic broadcast coverage of England’s Women’s Super League is set to remain on pay-television broadcaster Sky and public broadcaster the BBC in one-season extensions.
Football
Sponsorship & Marketing

Global bank Barclays is believed to be close to finalising a title sponsorship renewal with the Women’s Super League (WSL). The Daily Telegraph has reported that the bank is set to pay £9m ($11.4m/€10.5m)
Football
Industry Moves

Sports executive Andrea Ekblad has joined the Football Association as ‘Broadcast Lead - Women’s Professional Game’, in a role that covers the top two tiers of women’s football in England, the Women’s Super Lea…
Football
Governance

A major review of women's football in England has recommended a series of changes to the governance of the game with its author, the former international Karen Carney, claiming that the sport could become…
Football
Finance & Law

English Women’s Super League (WSL) clubs witnessed a 60-per-cent rise in revenue, from £20m (€23.4m/$25.2m) to £32m, across the 2020-21 to 2021-22 seasons, according to Deloitte’s Sports Business Group. In
Multiple Sports
Media

The first four months of 2023 brought record TV viewership for women’s sport in the UK, according to the Women’s Sport Trust. Citing data from Futures Sport & Entertainment, the Trust said 20.6 m
Football
Industry Moves

Manchester United has hired The Women’s Football Magazine editor-in-chief Helen Rowe-Willcocks as its first staff member dedicated to creating and managing content for its Women’s Super League team, Man…
Football
Media

Indian digital platform FanCode has secured exclusive streaming rights in India to the FA Women's Super League. FanCode will show 20 select matches this season and 57 matches in the 2023-24 season
Football
Media

Subscription sports broadcaster DAZN has launched a new package in Spain dedicated to women’s football. Entitled DAZN Victoria, the new package is priced at €9.99 ($10.73) per month.
Football
Sponsorship & Marketing

Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
Football
Media

Streaming platform DAZN has secured rights to show the FA Women's Super League and Women's FA Cup in Spain, Italy, Japan and other territories for two seasons, from 2022-23 to 2023-24
Football
Sponsorship & Marketing

US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…