Fifa Women's World Cup
Fifa’s Asian sales process continues with Philippines
Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its Asian sales process for the tournament
Rights hit market in host nation for 2027 Fifa WWC
Fifa has begun the sales process in the host country of Brazil for media rights to the 2027 Women's World Cup, in what is expected to be a highly competitive auction
US broadcasters poised as Fifa launches WWC tender
Women's World Cup media rights are being sold by Fifa on a standalone basis for the first time in the United States.
Women footballers urge Fifa to axe Aramco deal
Fifa has come under fire for its sponsorship deal with Saudi oil giant Aramco after more than 100 female footballers signed a scathing letter urging the governing body to ditch the agreement.
Lenovo claims seventh Fifa Partner position
Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh Fifa Partner berth with world football’s governing body.
Verizon connects with Fifa for 2026 World Cup
Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.
Fifa returns to Infront to aid Asia media rights sales
Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago.
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Brazil to make history with 2027 Fifa Women’s World Cup
The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Brazil in box seat for 2027 Fifa Women’s World Cup
Brazil is the favourite to stage the 2027 Women’s World Cup after Fifa’s evaluation report scored its bid more highly than its European rival from Belgium, Netherlands and Germany.
Fifa 2023 revenues buoyed by WWC, sponsorship makes up 39 per cent
World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.
UK Sport eyes Women’s World Cup, no plans for Olympics or Commonwealth Games
UK Sport has published its major event hosting target list for the coming decade, with the Commonwealth Games and Olympics omitted from a list that includes the Fifa Women’s World Cup.
EXCLUSIVE: Fifa withdraws Wanda sponsorship rights over missed payments
Fifa is locked in a dispute with Dalian Wanda, one of its highest-paying sponsors, and has ceased activating the company’s sponsorship rights after the company missed scheduled payments in its contract with the federation.
DR picks up Denmark’s qualifiers for next two major women’s tournaments
DR, the public-service broadcaster in Denmark, has struck a four-year deal with the Danish Football Association (DBU) covering rights to the qualifiers for the Uefa Women's Euro 2025 and the 2027 Fifa…
Study: UK viewing time for women’s sports up 16 per cent
The average UK viewing time for women’s sport across free-to-air and pay-television rose by 16 per cent in 2023, driven in large part by the bumper audiences for the 2023 Fifa Women’s World Cup.
Fifa announces Visa extension in deal covering 2026 World Cup
Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services brand that covers its women’s football competitions.
South Africa pulls 2027 WWC bid, considers 2031
The South African Football Association (SAFA) has withdrawn its bid to host the 2027 Women’s World Cup and says it is now considering an application to stage the tournament in 2031.
Fifa looks to maximise sub-Saharan African rights competition, increased inventory
Broadcast rights in sub-Saharan Africa to the 2026 Fifa World Cup and the 2027 Fifa Women’s World Cup are now on the market after two concurrent tender processes were opened by football’s world governing bod…
Fifa issues ITTs in South Korea for men’s and women’s World Cups
Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027