Fifa World Cup

The European Broadcasting Union today (Monday) announced a new agreement with Fifa covering media rights in five countries for the next two men's World Cups

Fifa has launched an invitation to tender for media rights in Portugal to the 2026 Fifa World Cup, giving interested broadcasters just over a month to turn around their bids.

Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh Fifa Partner berth with world football’s governing body.

Turkey is the latest market in which Fifa has launched an invitation to tender for media rights to the next two editions of the men's Fifa World Cup.

Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.

Fifa has taken media rights for the 2026 Fifa World Cup to market in Cambodia, Taiwan and Vietnam, continuing its in-house sale of rights in the Asia-Pacific region

Public broadcaster NOS will remain the major football tournament home in the Netherlands until at least 2030 after landing rights to the next two men's Fifa World Cups.

PepsiCo-owned snack brand Frito-Lay has become the latest US-based company to extend its relationship with Fifa in a deal to become an Official Sponsor of the 2026 Fifa Men’s World Cup and the 2027 Women’s World Cup.

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.

Saudi Arabia's official bid book detailing its plans to stage the 2034 Fifa World Cup has left plenty to the imagination, with eight of the listed stadiums yet to be built and no details offered on the tournament's timing.

Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World Cup

The Argentinian Football Association has appointed IMG as its exclusive sponsorship agency in the Asia Pacific region (APAC), as part of a two-year deal that will run from 2025 to 2026.

TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.

Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago. In

The IMG agency is once again the standout candidate to secure global in-flight and in-ship media rights to major Fifa tournaments after an invitation to tender (ITT) was issued

JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.